Uscreen

Product Marketing

• Build and maintain reports and dashboards giving Sales and Marketing one shared, accurate view of the funnel
• Own day-to-day maintenance and iteration of existing GTM reporting as source data, targets, and motions change
• Measure the impact of campaigns, experiments, and GTM initiatives
• Turn open-ended questions into testable hypotheses and analyze funnel, pipeline, and campaign performance
• Integrate data from CRM and marketing systems into cross-functional analyses
• Audit CRM fields, lead-routing rules, and scoring logic for drift or gaming, and fix root causes
• Monitor adoption of outbound cadences, routing rules, scoring models, and other GTM tooling
• Maintain lead-scoring and attribution models and flag when they need retuning
• Translate GTM data into insight for Sales, Marketing, and RevOps
• Answer everyday funnel-data questions and escalate larger, more ambiguous requests to Analytics leadership
• Communicate data clearly to non-analysts

GTM Analyst

Revenue Operations

• Set and track operational targets including pipeline coverage, opportunity generation, conversion by stage, and speed to lead
• Build and maintain a market map; define account segmentation, targeting, and prioritization
• Design territories and account assignment
• Drive ICP targeting, CAC efficiency, and pipeline velocity with GTM and Analytics
• Own and optimize the GTM technology stack, including Salesforce, HubSpot, Gong, Intercom, and related tools
• Implement lead routing, scoring, attribution, and enrichment processes
• Ensure data integrity and system hygiene across revenue systems
• Lead and support Salesforce administration for configuration, integrations, and automation
• Integrate CRM, marketing automation, product usage, and billing data using APIs and custom scripts
• Build automated workflows with AI tooling including Clay, LLM APIs, Python, and similar tools
• Build and maintain real-time dashboards for funnel metrics, pipeline health, and revenue forecasts
• Identify and influence metrics such as pipeline value, campaign ROI, close rates, and stage conversion
• Partner with the CRO, Finance, Marketing, and Analytics teams on planning, forecasting, budgeting, and CRM-to-warehouse reporting
• Use AI tooling to generate predictive insights and scale reporting
• Define and document GTM processes, rules of engagement, SLAs, and territory models
• Own deal desk and approvals management, including pricing, discounts, non-standard terms, quote-to-close workflows, and escalations
• Support compensation planning, quota design, and incentive alignment with Finance
• Enable onboarding, offboarding, training, and operational workflows across Sales, Customer Success, and Marketing
• Identify and remove sales-process friction
• Act as the connective layer between Sales, Customer Success, Marketing, and Finance
• Support pricing strategy, pipeline inspection, and contract workflows
• Build leadership readouts
• Manage and develop the Revenue Operations Manager
• Direct GTM engineering capacity toward high-leverage build work
• Partner with FP&A and Data/Analytics as part of a three-way operational partnership

Director of Revenue Operations

Growth Marketing

• Own gross revenue retention and expansion for an assigned segment of customers
• Identify why businesses in the cohort stall and build scalable coaching to address those issues
• Run group coaching sessions, cohort programs, and asynchronous coaching inside Membership+
• Coach customers on pricing, packaging, positioning, offer design, email and funnel strategy, and retention mechanics
• Monitor customer data to identify accounts drifting before churn
• Evaluate which interventions work
• Build repeatable playbooks and session formats for scaled coaching
• Bring customer insights back to Product and Success
• Advise operators and small teams on growth decisions

GTM Analyst

Director of Revenue Operations

Customer Growth Specialist