Director of Acquisition Marketing – Paid Acquisition

Usercentrics

. Own self-serve acquisition targets including sign-ups, qualified trials, activated trials, new premiums, and new ARR .

Posted 10/27/2026full-timeLisbon • PortugalLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in performance marketing and paid acquisition, with a strong focus on Google Ads and multi-channel budget management. Proven ability to lead teams, analyze data, and communicate effectively with senior stakeholders to drive strategic decisions.

Highest-signal resume keywords

Performance MarketingGoogle Ads ManagementTeam LeadershipData AnalysisBudget Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingPaid AcquisitionGoogle AdsSQLData AnalysisB2B SaaS FunnelsAttribution DataMulti-Channel Budget ManagementCampaign ActivationKPI Investigation

Soft Skills

Clear CommunicationCoachingTeam DevelopmentStakeholder ManagementAnalytical Thinking

Tools & Technologies

BI ToolsSalesforceRevenue Attribution ToolsProduct AnalyticsWorkflow AutomationAI ToolsEmerging Ad Platforms

Industry Keywords

Privacy ComplianceRegulated CategoriesMulti-Region ExperienceChat AdsProgrammatic Platforms

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own self-serve acquisition targets including sign-ups, qualified trials, activated trials, new premiums, and new ARR
Set paid acquisition strategy and allocate budget across Google Ads, Microsoft Ads, Meta, LinkedIn, Reddit, Taboola, RollWorks, and emerging channels such as ChatGPT Ads
Manage and develop a team of paid specialists
Set channel and regional ownership, review work, coach, and support individual development
Manage relationships with the Google team, agency partners, and contractor partners
Oversee campaign activation for the sales-led program manager
Decide where to test, scale, or stop spend by market using CAC and CAC payback
Run weekly performance reviews and investigate KPI changes
Build business cases for budget and new channels and present them to senior leadership
Collaborate with Product, Growth, Web, Sales, and Finance on funnel changes, tests, and forecasting
Use automation and AI tools to reduce manual PPC and reporting work
Work with Google specialists and gain access to early products and betas

Requirements

What you’ll need

8+ years of experience in performance marketing or paid acquisition, with deep Google Ads knowledge
Experience managing a multi-channel paid budget of EUR 1M+ per month
At least 2 years of people management experience
Experience hiring, developing, and leading specialists
Strong analytical skills
Comfortable working with a data warehouse and SQL
Experience with BI tools and attribution data
Experience with B2B or PLG SaaS funnels
Clear communication with senior stakeholders and ability to explain budget decisions with data
Experience working with a platform account team, such as Google
Experience coaching someone into a team lead or management role preferred
Experience with native and programmatic platforms such as Taboola, RollWorks, or Outbrain preferred
Experience in privacy, compliance, or other regulated categories preferred
Multi-region experience, especially US and Europe, preferred
Experience with Salesforce, revenue attribution tools, and product analytics preferred
Working knowledge of workflow automation and AI tools preferred
Experience with emerging ad platforms, including AI search and chat ads, preferred

Benefits

Comp & perks

Fast-growing, diverse, international team
Positive, vibrant, and inspiring work environment
Flexible working hours
Hybrid working
Workcations up to 60 days per year
Regular team events, team buildings, happy hours, parties/get-togethers, and occasional company-covered breakfasts or lunches
Personal development budget
Job-related language courses
Gifts for work anniversaries, new baby arrivals, and similar milestones
Snacks, fruit, coffee, and drinks in the office
Cross-department projects and initiatives