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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in brand strategy, communications, and leadership within high-growth software environments. Capable of building and managing multidisciplinary marketing functions while establishing thought leadership and effective agency partnerships.
Highest-signal resume keywords
10+ Years In Content, Brand, Or CommunicationsSenior Leadership Experience At A High-Growth Software CompanyExperience Leading A Multidisciplinary Brand Or Corporate Marketing FunctionExpertise Creating A Way Forward Through AmbiguityAI-Native Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Brand StrategyCommunications StrategyThought Leadership DevelopmentContent CreationAgency ManagementMeasurement Of Awareness And ConsiderationExecutive Voice Framework DevelopmentBrand Budget ManagementResearch Initiative DevelopmentCrisis Communication
Soft Skills
Ability To Engage In First-Principles DiscussionsAbility To Earn The Trust Of Senior BuyersLeadership And Team BuildingCuriosity And Direct ChallengeCommitment To Exceptional Results
Industry Keywords
High-Growth Company ExperienceStartup ExperienceBrand DesignPR Agency RelationshipsExecutive EngagementCustomer AdvocacyNational Press OpportunitiesTier 1 Brand ExperiencesMultimedia StorytellingVisual Identity
About the role
Key responsibilities & impact- Own Valence and Nadia’s brand strategy and activation for enterprise leaders
- Define positioning, messaging architecture, voice, and visual identity
- Determine how Valence and Nadia relate as brands and build a coherent brand system with guidelines and decision rights
- Define key ideas for authority on changing work and management
- Build a research initiative into a thought leadership program
- Develop credibility with partners such as Microsoft
- Define and build an executive voice framework
- Lead PR and communications strategy
- Select and manage the PR agency and shape its scope and outcomes
- Respond quickly and effectively to inbound national press opportunities
- Design Tier 1 brand experiences for senior buyers, including conferences and closed-door CHRO dinners
- Partner with the events lead on execution while field marketing and demand generation remain with the revenue team
- Produce customer case studies and user-level stories across multiple media and formats with the Executive Engagement and Customer Advocacy lead
- Establish measurement of awareness and consideration among target buyers
- Demonstrate brand influence on pipeline
- Own the brand budget and agency ecosystem
- Balance investments across brand, pipeline-adjacent content, and experiences
- Build and lead the marketing function and team
- Manage a content strategist and events lead
- Oversee brand design and PR agency relationships
- Decide when to add in-house capability versus freelancers or agencies
- Guide and inspire a creative team to deliver exceptional work
- Report directly to the VP of Marketing and work with the CEO and GMs of the US and EMEA businesses to shape global brand presence
Requirements
What you’ll need- 10+ years in content, brand, or communications
- Senior leadership experience at a high-growth software company
- Experience leading a multidisciplinary brand or corporate marketing function
- Ability to demonstrate the strategy, operating model, team, and results before and after leadership
- Experience working directly with a CEO and executive team
- Ability to engage in first-principles discussions about strategic investments
- Ability to create content that changes how CHROs or CEOs think
- Ability to earn the trust of senior buyers
- Experience building thought leadership with recognized authority, or a clear approach involving original research, institutional partnerships, and executive voice programs
- Experience owning or shaping communications strategy and managing agencies, or a clear approach to agency selection, scope, outcomes, and independent execution
- Startup or high-growth company experience
- Ability to build a function with limited infrastructure and shifting priorities
- Expertise creating a way forward through ambiguity
- Full ownership of outcomes and commitment to exceptional results
- Ability to operate with speed and conviction, test quickly, and use results to guide decisions
- Ability to lead with curiosity, challenge directly, and commit fully to decisions
- AI-native experience, including specific examples of automating, accelerating, or improving work with AI in the last six months
- Successful completion of identity, LinkedIn profile, employment history, and reference checks
Benefits
Comp & perks- Competitive salary including base + bonuses
- Comprehensive health coverage (medical, dental, vision) from day one
- Generous PTO
- Company-wide R&R shutdowns
- Paid parental leave
- Retirement plan support for US and global employees
- Meaningful ownership in a venture-backed company
- Top-up grants as the company scales and performance is exceptional
- Outsized missions and direct responsibility for company-defining projects
- Work alongside the executive team with transparency into strategy and decision-making
- Influence on direction through real-time customer feedback and market insights
- Work directly with cutting-edge AI models and next-generation platforms
- Build expertise in enterprise AI implementation across Fortune 500 companies and multiple industries
- Establish recognition as a leader in shaping how AI transforms work
- Top-performing culture with intensity to win, growth without limits, and celebration of wins