Regional Sales Manager

Valmont Industries, Inc.

. Lead and manage Valmont’s independent sales representative network for the lighting and transportation product line across the Southern United States .

Posted 9/17/2026full-timeRemote • Alabama • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing independent sales representative networks and executing territory and account growth strategies within the lighting and transportation sectors. Proven ability to drive revenue growth, optimize sales channels, and build strong customer relationships while maintaining a high level of professionalism and accountability.

Highest-signal resume keywords

Sales ManagementTerritory Growth StrategiesIndependent Sales Representative ManagementValue-Based SellingCross-Functional Collaboration

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Sales Strategy DevelopmentPipeline ManagementForecastingNegotiationMarket IntelligenceAccount PlanningBid ParticipationProject ConversionSales AnalyticsCustomer Relationship Management

Soft Skills

LeadershipCommunicationProfessionalismIntegrityAccountability

Tools & Technologies

CRM ToolsSales Analytics Tools

Industry Keywords

Lighting MarketTransportation MarketSpecification ProcessMunicipal MarketUtility MarketInfrastructure ProductsContractor RelationshipsEngineer RelationshipsSpecifiersMarket Share Growth

About the role

Key responsibilities & impact

Lead and manage Valmont’s independent sales representative network for the lighting and transportation product line across the Southern United States
Deliver profitable revenue growth through regional strategies, sales channel optimization, and customer relationship expansion
Develop and execute territory and account strategies across Transportation/DOT, Municipal, and Utility Lighting segments
Coach and develop sales representatives to improve pipeline management, conversion rates, and effectiveness
Evaluate and realign representative coverage to maximize market potential
Provide forecasting, pipeline visibility, and market intelligence
Build relationships with customers, specifiers, and decision-makers
Drive specification activity, bid participation, and project conversion
Partner with product management, operations, and pricing teams on customer needs and business objectives
Provide market and customer feedback to influence product development
Support new product introductions and channel adoption
Represent the company at sales meetings, customer engagements, and industry events
Serve as primary commercial leader and point of contact for regional key accounts
Drive new business development and expand existing relationships
Own territory forecasting, pricing strategy, and quote execution
Lead opportunity and proposal development, including segmentation, stakeholder mapping, and win strategy
Manage independent sales representative relationships, including goal setting, performance management, and strategic alignment
Resolve conflicts across customers, representatives, and internal stakeholders
Identify cross-selling opportunities across the product portfolio
Coordinate and deliver representative training initiatives
Conduct pre-bid and post-bid analysis
Develop and maintain quarterly territory and account plans
Use CRM and sales analytics tools to track pipeline health and improve forecast accuracy

Requirements

What you’ll need

Bachelor’s degree preferred with 6+ years of experience in sales or sales management with increasing territory/account responsibility; or Associate’s degree with 8+ years of relevant experience; or 10+ years of relevant experience
Proven experience managing independent sales representatives (agent networks)
Demonstrated success developing and executing territory and account growth strategies
Experience in value-based selling and specification-driven sales environments
Strong leadership, communication, and cross-functional collaboration skills
Demonstrated ability to manage complex negotiations and drive favorable business outcomes
Strong business acumen with the ability to balance customer needs and company objectives
Excellent written and verbal communication skills, including the ability to present to diverse audiences
Ability to manage multiple priorities and operate effectively in a fast-paced, dynamic environment
High level of professionalism, integrity, and accountability for results
Ability to travel up to 50% domestically and maintain a valid U.S. driver’s license
10+ years of sales or sales management experience
Strong understanding of the lighting and transportation market, specification process, and channels of distribution
Established relationships within the DOT, municipal, and utility market segments
Experience working with contractors, engineers, specifiers, and other key influencers
Background in infrastructure-related or specification-driven product categories
Demonstrated success growing market share through independent sales representative (agent) channels

Benefits

Comp & perks

Healthcare (medical, prescription drugs, dental and vision)
401k retirement plan with company match
Paid time off
Employer paid life insurance
Employer paid short-term and long-term disability including maternity leave
Work Life Support
Tuition Reimbursement up to $5,250 per year
Voluntary programs like tobacco cessation, Type 2 diabetes reversal, one-on-one health coaching, mortgage services and more