Assistant Director of Marketing

Vanderbilt University Medical Center

. Develop integrated marketing campaigns supporting School priorities .

Posted 10/7/2026full-timeNashville • Tennessee • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated marketing campaigns, with a strong focus on digital marketing strategies and analytics. Proficient in managing content across multiple platforms while ensuring compliance with accessibility standards and maintaining brand integrity.

Highest-signal resume keywords

Digital MarketingContent StrategyAnalytics Tools (GA4)Project ManagementSocial Media Platforms

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingContent StrategyCampaign OptimizationEmail MarketingRecruitment MarketingWebsite ManagementContent Calendar DevelopmentAdvertising Campaign CoordinationUser Experience ImprovementBrand Standards Maintenance

Soft Skills

Excellent Written CommunicationExcellent Verbal CommunicationStrong Project Management Skills

Tools & Technologies

GA4SLATECRM SystemsSocial Media Platforms

Industry Keywords

Integrated Marketing CampaignsGraduate Recruitment MarketingDigital Marketing Best PracticesAccessibility StandardsEvent Collateral Production

About the role

Key responsibilities & impact

Develop integrated marketing campaigns supporting School priorities
Execute annual marketing plans
Collaborate with Enrollment Management on graduate recruitment marketing
Coordinate marketing across multiple campuses and program locations
Develop and maintain content calendars for digital and social channels
Partner with academic departments and program directors to gather content and ensure marketing materials accurately reflect current program offerings
Lead strategy and governance for the School website
Improve user experience and conversion
Oversee content architecture and coordinate major website redesigns
Monitor analytics and recommend improvements
Ensure website and digital marketing materials comply with university accessibility standards
Develop recruitment collateral and support graduate program launches
Coordinate advertising campaigns and produce print and digital marketing materials
Support email marketing and CRM campaigns for prospective student communications
Support domestic and international recruitment initiatives
Develop marketing plans for conferences, symposiums, lectures, admissions events, and major announcements
Coordinate promotional campaigns and produce event collateral
Manage analytics and reporting, including GA4, across social and digital channels
Research peer institution marketing practices and emerging digital trends
Ensure consistent visual identity, develop marketing toolkits, and maintain brand standards across departments

Requirements

What you’ll need

Bachelor’s degree in marketing, communications, business, or related field required
Minimum of 5 years of experience in digital marketing, social media, or a related field
Strong understanding of social media platforms, content strategy, and digital marketing best practices
Experience with SLATE is preferred
Working knowledge of analytics tools, including GA4
Experience with paid social advertising and campaign optimization
Excellent written and verbal communication skills
Strong project management skills