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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in driving demand and revenue growth through multi-channel marketing campaigns, partnership development, and lead generation strategies within the education sector. Proficient in utilizing marketing automation tools like HubSpot to analyze performance and optimize marketing spend.
Highest-signal resume keywords
Multi-Channel Campaign ManagementPartnership DevelopmentLead Generation StrategiesHubSpot ProficiencyK–12 Market Knowledge
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Demand GenerationRevenue GrowthMarketing Budget ManagementCampaign Performance MeasurementLead ScoringAttribution AnalysisMarket Insight AnalysisChannel Program DevelopmentTrade Show PlanningConference Management
Soft Skills
Analytical SkillsCollaborationCommunicationProblem-SolvingLeadership
Tools & Technologies
HubSpotMarketing Automation Tools
Industry Keywords
B2B MarketingEducation SectorK–12 MarketInternational RecruitmentChannel Partnerships
About the role
Key responsibilities & impact- Drive demand and new revenue streams for Vanteo’s J-1 teacher brands
- Run the cross-brand marketing engine
- Build channel partnerships for the large network
- Turn market insight into qualified pipeline for regional partnership teams
- Lead campaigns, websites, school-facing and teacher-facing lead generation, and the J1X relaunch
- Develop and launch specialty marketing in partnership with brand leaders
- Generate and qualify school and district leads and hand them off to regional teams through HubSpot
- Create new revenue opportunities from the existing teacher network and alumni base
- Plan and manage trade shows, conferences, and career fairs
- Measure campaign and channel performance and reallocate spend accordingly
- Work with Sales Operations on attribution, lead scoring, and reporting
Requirements
What you’ll need- 5+ years in marketing, business development, or partnerships, preferably B2B or education
- Experience running multi-channel campaigns and managing a marketing budget
- Track record of building partner or channel programs that generate measurable revenue
- Strong analytical skills and experience with HubSpot or similar marketing automation tools
- Knowledge of the K–12 market or international recruitment is a strong plus
- Must be able to lift up to 15 lbs.
Benefits
Comp & perks- Remote work
- Equal employment opportunities and protection from discrimination and harassment
