Business Development Representative

Varsity Brands

. Lead market expansion in team sports apparel and equipment for schools, clubs, organizations, associations and teams .

Posted 11/4/2026full-timeGeorgia • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in outside sales, customer acquisition, and relationship management within the sports apparel and equipment sector. Proficient in utilizing CRM systems and data-driven insights to drive sales performance and market expansion.

Highest-signal resume keywords

Outside Sales ExperienceCustomer AcquisitionCRM ProficiencySales Techniques FamiliarityExcellent Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Direct SalesLead GenerationContract NegotiationMarket IntelligenceData Analysis

Soft Skills

Relationship BuildingPresentation SkillsCollaborationProblem Solving

Tools & Technologies

Microsoft WordMicrosoft ExcelMicrosoft PowerPointCRM SoftwareSAP

Industry Keywords

Team Sports ApparelAthletic EquipmentB2B SalesCustomer ContractsMarket Expansion

About the role

Key responsibilities & impact

Lead market expansion in team sports apparel and equipment for schools, clubs, organizations, associations and teams
Conduct outside sales independently and collaboratively across the BSN Sales Force
Meet with coaches, organization owners and directors to explain BSN Sports' value proposition and platform capabilities
Engage prospects, discover customer problems and build value with strategic athletic sports organizations
Build relationships with key decision makers for new account transitions to the BSN Sports platform
Present BSN Sports' solutions and product offerings to potential customers
Work with senior management to execute customer acquisition plans and exceed sales plans
Update CRM pipeline status, performance against plan, win/loss ratio and other business information
Provide intelligence on marketplace conditions, competitors' offerings and contract status
Assist leadership with sales plans, market opportunities and special projects
Develop and qualify territory leads through cold-calling and lead generation campaigns
Convert digital marketing leads into sales opportunities
Use data-driven business intelligence to identify trends and opportunities
Ensure smooth prospect transitions to other sales team members after conversion

Requirements

What you’ll need

Must currently reside in/near Georgia full-time
Evenings and weekends may be required
Travel 70% or more in assigned territory
Must have and maintain a reliable vehicle, valid driver's license, auto insurance and a satisfactory driving record
Minimum of 3+ years’ experience in a direct sales role or related field, such as B2B outside sales experience or coaching/sports-related background
Bachelor’s year degree or its equivalent
Intermediate skill in Microsoft Word, Excel, Power Point, and CRM
Experience with SAP helpful
Familiarity with a variety of sales techniques, practices, and procedures
Excellent written and verbal communication and presentation skills
Experience selling to individuals and groups
Experience negotiating and implementing customer contracts in long-term sales cycles

Benefits

Comp & perks

Base salary plus uncapped bonus incentive opportunity
Comprehensive Health Care Benefits
HSA Employer Contribution/ FSA Opportunities
Wellbeing Program
401(k) plan with company matching
Company paid Life, AD&D, and Short-Term Disability
Generous My Time Off & Paid Holidays
Varsity Brands Ownership Program
Employee Resource Groups
Access to Financial Coaching and member-owned Credit Union
St. Jude Partnership & Volunteer Opportunities
Employee Perks including discounts on personal apparel and equipment
Comprehensive sales training program
Professional development assistance