Campus Connection Manager

Varsity Brands

. Expand BSN SPORTS’ presence beyond collegiate varsity athletics by developing relationships and generating new business across collegiate campus departments, student organizations, and institutional purchasing groups.

Posted 9/23/2026full-timeRemote • Texas • United StatesMid-LevelSenior💰 $75,000 - $100,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in business development and relationship building within collegiate environments, with a focus on generating new opportunities and managing complex stakeholder interactions. Proficient in utilizing CRM tools for tracking and advancing sales pipelines while collaborating effectively with various departments and teams.

Highest-signal resume keywords

Business DevelopmentRelationship BuildingCollegiate Athletics ExperienceConsultative Selling SkillsCRM Tools Proficiency

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Account ManagementProspectingE-Commerce SolutionsBranded Merchandise SalesTerritory Planning

Soft Skills

Strong CommunicationOrganizational SkillsConsultative Selling

Tools & Technologies

CRM Tools

Certifications & Qualifications

Valid Driver's License

Industry Keywords

Collegiate InstitutionsHigher EducationPromotional ProductsProcurement SolutionsStudent Organizations

About the role

Key responsibilities & impact

Expand BSN SPORTS’ presence beyond collegiate varsity athletics by developing relationships and generating new business across collegiate campus departments, student organizations, and institutional purchasing groups.
Build direct relationships with decision-makers across collegiate departments, academic units, student organizations, and institutional purchasing teams.
Partner with BSN sales professionals, athletic department staff, licensing contacts, and other established stakeholders to secure introductions Across Campus.
Develop, manage, and advance a qualified pipeline of new Across Campus business opportunities, including complete follow-through of leads generated by BSN Collegiate Marketing team.
Prospect and engage buyers within Student Life, Admissions, Facilities, Dining Services, Campus Safety, Recreation Sports, Professional Programs, individual colleges, and academic departments.
Promote and activate MTS, campus event shops, collegiate club sports department shops, and other campus-wide purchasing solutions.
Create structured account-development plans for assigned institutions, including priority departments, target contacts, opportunity stages, next actions, and revenue potential.
Use CRM tools to document customer relationships, prospecting activity, pipeline movement, opportunities, and account-development progress.
Collaborate with marketing on targeted email campaigns, contact acquisition, social outreach, lead-generation programs, and buyer education.
Coordinate with merchandising, brand partners, operations, customer service, and technology teams to support successful programs.
Provide ongoing support to campus customers and develop opportunities for repeat purchasing, departmental expansion, and broader institutional adoption.
Maintain clear communication with Collegiate Select leadership and field partners regarding activity, opportunities, risks, and account progress.
Travel to collegiate institutions, campus events, industry events, customer meetings, and company meetings, with some overnight travel potentially required.

Requirements

What you’ll need

Bachelor’s degree preferred, or an equivalent combination of education and relevant professional experience.
Three or more years of experience in business development, outside sales, account management, collegiate athletics, higher education, promotional products, sporting goods, procurement, or a related field.
Experience selling into colleges, universities, complex institutions, or multi-department organizations is strongly preferred.
Experience developing new business through proactive prospecting and relationship building.
Experience with branded merchandise, apparel, equipment, e-commerce shops, procurement solutions, or licensing is preferred.
Must maintain a valid driver’s license, reliable transportation, appropriate automobile insurance, and a satisfactory driving record.
Strong prospecting, relationship-development, and consultative-selling skills.
Ability to build credibility with senior administrators, procurement professionals, department leaders, student-facing professionals, and student organization representatives.
Demonstrated ability to develop new business within complex organizations involving multiple stakeholders and decision-makers.
Strong organizational and territory-planning skills, with the ability to manage multiple institutions, departments, contacts, and opportunities simultaneously.
Ability to work remotely from a home office and at collegiate campuses, customer meetings, campus events, and company locations.
Ability to tolerate prolonged periods of sitting, standing, walking, driving, and computer use.
Ability to transport and handle product samples, presentation materials, and event-related items.

Benefits

Comp & perks

Comprehensive Health Care Benefits
HSA Employer Contribution/ FSA Opportunities
Wellbeing Program
401(k) plan with company matching
Company paid Life, AD&D, and Short-Term Disability
Generous My Time Off & Paid Holidays
Varsity Brands Ownership Program
Employee Resource Groups
Access to Financial Coaching and member-owned Credit Union
St. Jude Partnership & Volunteer Opportunities
Employee Perks including discounts on personal apparel and equipment!