Campus Connection Manager

Varsity Brands

. Expand BSN SPORTS’ presence beyond collegiate varsity athletics by developing relationships and generating new business across collegiate campus departments, student organizations, and institutional purchasing groups .

Posted 9/24/2026full-timeRemote • Texas • United StatesMid-LevelSenior💰 $75,000 - $100,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in business development and relationship management within collegiate environments, focusing on prospecting, consultative selling, and account management. Proficient in utilizing CRM tools for tracking customer interactions and pipeline progress while collaborating effectively with various stakeholders.

Highest-signal resume keywords

Business DevelopmentRelationship ManagementConsultative SellingTerritory PlanningCRM Tools

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

ProspectingAccount ManagementNew Business DevelopmentOrganizational SkillsE-Commerce SolutionsBranded MerchandiseLicensingPromotional ProductsSales StrategyComplex Organization Navigation

Soft Skills

Relationship DevelopmentCredibility BuildingCommunication SkillsCollaborationCustomer Support

Tools & Technologies

CRM ToolsEmail CampaignsSocial OutreachLead-Generation Programs

Certifications & Qualifications

Valid Driver's LicenseAutomobile Insurance

Industry Keywords

Collegiate AthleticsHigher EducationProcurementCampus DepartmentsStudent OrganizationsInstitutional PurchasingMulti-Department OrganizationsCampus EventsAthletic DepartmentsDecision-Makers

About the role

Key responsibilities & impact

Expand BSN SPORTS’ presence beyond collegiate varsity athletics by developing relationships and generating new business across collegiate campus departments, student organizations, and institutional purchasing groups
Build direct relationships with decision-makers across collegiate departments, academic units, student organizations, and institutional purchasing teams
Partner with BSN sales professionals, athletic department staff, licensing contacts, and established stakeholders to secure introductions across campus
Develop, manage, and advance a qualified pipeline of new Across Campus business opportunities, including leads generated by the BSN Collegiate Marketing team
Prospect and engage buyers within Student Life, Admissions, Facilities, Dining Services, Campus Safety, Recreation Sports, Professional Programs, individual colleges, and academic departments
Promote and activate MTS, campus event shops, collegiate club sports department shops, and other campus-wide purchasing solutions
Create structured account-development plans for assigned institutions, including priority departments, target contacts, opportunity stages, next actions, and revenue potential
Use CRM tools to document customer relationships, prospecting activity, pipeline movement, opportunities, and account-development progress
Collaborate with marketing on targeted email campaigns, contact acquisition, social outreach, lead-generation programs, and buyer education
Coordinate with merchandising, brand partners, operations, customer service, and technology teams to support successful programs
Provide ongoing support to campus customers and develop repeat purchasing, departmental expansion, and broader institutional adoption
Maintain communication with Collegiate Select leadership and field partners regarding activity, opportunities, risks, and account progress
Travel to collegiate institutions, campus events, industry events, customer meetings, and company meetings as needed

Requirements

What you’ll need

Strong prospecting, relationship-development, and consultative-selling skills
Ability to build credibility with senior administrators, procurement professionals, department leaders, student-facing professionals, and student organization representatives
Demonstrated ability to develop new business within complex organizations involving multiple stakeholders and decision-makers
Strong organizational and territory-planning skills, with the ability to manage multiple institutions, departments, contacts, and opportunities simultaneously
Bachelor’s degree preferred, or an equivalent combination of education and relevant professional experience
Three or more years of experience in business development, outside sales, account management, collegiate athletics, higher education, promotional products, sporting goods, procurement, or a related field
Experience selling into colleges, universities, complex institutions, or multi-department organizations is strongly preferred
Experience developing new business through proactive prospecting and relationship building
Experience with branded merchandise, apparel, equipment, e-commerce shops, procurement solutions, or licensing is preferred
Must maintain a valid driver’s license, reliable transportation, appropriate automobile insurance, and a satisfactory driving record
Some travel to collegiate institutions, campus events, industry events, customer meetings, and company meetings; some overnight travel may be required (25%)

Benefits

Comp & perks

Comprehensive Health Care Benefits
HSA Employer Contribution/ FSA Opportunities
Wellbeing Program
401(k) plan with company matching
Company paid Life, AD&D, and Short-Term Disability
Generous My Time Off & Paid Holidays
Varsity Brands Ownership Program
Employee Resource Groups
Access to Financial Coaching and member-owned Credit Union
St. Jude Partnership & Volunteer Opportunities
Employee Perks including discounts on personal apparel and equipment!
Bonus opportunity