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Varsity Brands

Collegiate Select Director

Varsity Brands

. Develop a deep understanding of partner goals, needs, and operating rhythms within a defined territory.

Posted 9/30/2026full-timeRemote • Texas • United StatesLeadWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in collegiate sales, strategic partnerships, and account management, with a strong focus on customer success and relationship building. Proficient in executing complex negotiations and managing multiple initiatives while leveraging data to drive growth and efficiency.

Highest-signal resume keywords
Collegiate Sales ExperienceStrategic PartnershipsCustomer Success ManagementExecutive Communication SkillsCRM Proficiency

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Business DevelopmentContract ManagementNegotiationStrategic PlanningAccount ManagementOnboardingProblem SolvingData AnalysisPipeline ManagementRFP Execution
Soft Skills
Relationship BuildingAttention to DetailCollaborationDecision MakingOrganizational Skills
Tools & Technologies
Microsoft OfficeCRM PlatformsBusiness Intelligence ToolsAI Tools
Industry Keywords
Collegiate AthleticsCustomer AcquisitionGrowth PipelineMarket-Specific CampaignsService Introduction

About the role

Key responsibilities & impact
  • Develop a deep understanding of partner goals, needs, and operating rhythms within a defined territory.
  • Create and manage a robust growth and renewal pipeline.
  • Leverage industry relationships and create new connections to accelerate customer acquisition.
  • Lead sales presentations, commercial discussions, negotiations, and new and renewal agreements.
  • Expand partnerships across athletics and other campus departments.
  • Support onboarding, activation, systems setup, branding workflows, product education, and service introduction.
  • Establish business reviews to identify service risks, adoption gaps, and growth opportunities.
  • Execute collegiate RFPs and bids, collaborating with go-to-market operations and cross-functional teams.
  • Serve as the Collegiate Select expert for Field Sales, territory teams, support teams, and campus stakeholders.
  • Advise and coach Field Sales strategy, tools, change leadership, CRM discipline, order processes, and licensing compliance.
  • Collaborate with Marketing on market-specific campaigns, presentations, communication frameworks, engagement programs, and resources.
  • Maintain CRM documentation and track pipeline activity, customer visits, business reviews, and follow-ups.
  • Use data, customer feedback, and performance trends to improve activation, satisfaction, adoption, retention, expansion, and efficiency.
  • Report to the Senior Vice President of Collegiate Select.

Requirements

What you’ll need
  • Bachelor’s degree preferred.
  • Residence in a Midwest Territory state preferred but not required.
  • Minimum of ten (10) years of progressively responsible experience in collegiate sales, business development, strategic partnerships, account management, customer success, onboarding, or related roles.
  • Minimum of five (5) years of experience in customer-facing, strategic, or operational roles.
  • Collegiate sales experience required.
  • Experience working in or with collegiate athletics or university environments is strongly preferred.
  • Demonstrated success presenting to, influencing, and building relationships with executive-level customers and complex organizations.
  • Proven ability to manage multiple strategic initiatives simultaneously while maintaining exceptional attention to detail.
  • Strategic leadership: ability to translate long-term opportunity into practical plans and strong day-to-day execution.
  • Exceptional business acumen in selling, negotiation, contract management, strategic planning, executive account management, and problem solving.
  • Proven customer focus and ability to build durable internal and external relationships.
  • Executive communication skills with the confidence and clarity to influence senior executives, institutional partners, and internal teams.
  • Ability to collaborate across functions, align teams, and influence outcomes without direct authority.
  • Strong organization and accountability while managing competing priorities and tight deadlines.
  • Sound and timely decision-making balancing customer outcomes, organizational goals, risk, and opportunity.
  • Strong proficiency in Microsoft Office and CRM platforms, with ability to use business intelligence and AI tools.

Benefits

Comp & perks
  • Comprehensive Health Care Benefits
  • HSA Employer Contribution/ FSA Opportunities
  • Wellbeing Program
  • 401(k) plan with company matching
  • Company paid Life, AD&D, and Short-Term Disability
  • Generous My Time Off & Paid Holidays
  • Varsity Brands Ownership Program
  • Employee Resource Groups
  • Access to Financial Coaching and member-owned Credit Union
  • St. Jude Partnership & Volunteer Opportunities
  • Employee Perks including discounts on personal apparel and equipment!