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Director, Event Operations – International
Varsity Brands. Lead the strategy, execution, and performance of the international event portfolio.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in event strategy, execution, and performance management, with a strong focus on financial oversight, customer experience, and team leadership. Proven ability to develop strategic partnerships and enhance operational efficiency across international markets.
Highest-signal resume keywords
Event Operations ManagementFinancial AcumenTeam LeadershipStrategic Partnership DevelopmentCustomer Experience Enhancement
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Event ManagementBudget ManagementStrategic PlanningFinancial ForecastingOperational Performance Monitoring
Soft Skills
LeadershipCommunicationOrganizational SkillsAttention to DetailProblem-Solving
Tools & Technologies
SalesforceWorkdayConcurMicrosoft ExcelMicrosoft Office
Industry Keywords
International EventsCustomer ExperienceCompliance TrainingEvent ProgrammingMarket Growth
About the role
Key responsibilities & impact- Lead the strategy, execution, and performance of the international event portfolio.
- Provide leadership to Registration Specialists, Sales & Experience Advisors, Event Planners, and Event Coordinators.
- Oversee event programming, quality standards, operational performance, and customer experience across international markets.
- Serve as the senior escalation point and Event Director for select strategic events.
- Act as the subject matter expert for End of Season events and an ambassador for Varsity Spirit through industry partnerships, committees, boards, and key international events.
- Lead international End of Season participation strategies, partner relationships, and growth initiatives.
- Manage partner agreements and serve as a key resource for customers and stakeholders.
- Monitor international trends and collaborate across teams to enhance customer experience and qualification opportunities.
- Own financial performance, budgeting, forecasting, and profitability of international events.
- Monitor revenue, expenses, and cost of sales while identifying opportunities to improve efficiency and margins.
- Conduct financial reviews and approve major expenditures with Finance and Procurement.
- Manage relationships with vendors, sponsors, venues, sports commissions, CVBs, production companies, and strategic partners.
- Partner with Procurement and internal stakeholders on event planning, venue strategy, and contract management.
- Oversee awards, gifts, and event-related purchasing.
- Provide strategic leadership for staffing, workforce planning, recruiting, training, and retention.
- Ensure payroll accuracy, staffing compliance, and workforce readiness across international events.
- Develop talent and implement solutions supporting operational continuity and long-term growth.
- Partner with Sales, Scoring, Marketing, and other business leaders to align event strategy, customer experience, participation growth, and business objectives.
- Support initiatives strengthening Varsity Spirit's international presence and market growth.
- Oversee compliance training and staffing education programs for international event personnel.
- Promote accountability, operational excellence, and continuous improvement.
Requirements
What you’ll need- Bachelor's degree in Business, Sports Management, Event Management, Hospitality, Marketing, or a related field; equivalent experience may be considered.
- Minimum of 7 years of progressive experience in event operations, business leadership, customer experience, or a related industry.
- Experience leading large-scale events, managing budgets, and developing strategic partnerships preferred.
- Working knowledge of Salesforce, Workday, Concur, and event diagramming tools (Social Tables).
- Strong proficiency in Microsoft Excel, SharePoint, and Microsoft Office applications.
- Proven leadership skills with experience managing and developing teams.
- Strong financial acumen with the ability to manage budgets, forecasts, and margins.
- Excellent verbal and written communication skills.
- Highly organized with strong attention to detail and the ability to manage multiple priorities.
- Ability to travel significantly domestically and internationally.
- Regular attendance at events, meetings, trainings, and weekend event assignments is required.
- Ability to stand and walk for extended periods during events and lift and manipulate equipment up to 30 lbs.
- Compliance with IASF standards, governing body regulations, company policies, and safety requirements.
Benefits
Comp & perks- Comprehensive Health Care Benefits
- HSA Employer Contribution/ FSA Opportunities
- Wellbeing Program
- 401(k) plan with company matching
- Company paid Life, AD&D, and Short-Term Disability
- Generous My Time Off & Paid Holidays
- Varsity Brands Ownership Program
- Employee Resource Groups
- Access to Financial Coaching and member-owned Credit Union
- St. Jude Partnership & Volunteer Opportunities
- Employee Perks including discounts on personal apparel and equipment!