Director, Event Operations – International

Varsity Brands

. Lead the strategy, execution, and performance of the international event portfolio.

Posted 9/17/2026full-timeRemote • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in event operations, strategic leadership, and financial management, with a strong focus on enhancing customer experience and driving international market growth. Proven ability to lead diverse teams, manage budgets, and develop strategic partnerships to ensure operational excellence.

Highest-signal resume keywords

Event Operations ManagementStrategic LeadershipFinancial AcumenTeam DevelopmentCustomer Experience Enhancement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Event ManagementBudget ManagementStrategic PartnershipsFinancial ForecastingOperational PerformanceCompliance TrainingEvent ProgrammingQuality StandardsWorkforce PlanningCustomer Experience

Soft Skills

LeadershipCommunicationOrganizational SkillsAttention to DetailProblem-Solving

Tools & Technologies

SalesforceWorkdayConcurSocial TablesMicrosoft ExcelMicrosoft OfficeSharePoint

Industry Keywords

International EventsEvent PortfolioMarket GrowthVendor ManagementGoverning Body RegulationsSafety RequirementsCustomer StakeholdersEvent PlanningOperational ExcellenceContinuous Improvement

About the role

Key responsibilities & impact

Lead the strategy, execution, and performance of the international event portfolio.
Provide leadership to Registration Specialists, Sales & Experience Advisors, Event Planners, and Event Coordinators.
Oversee event programming, quality standards, operational performance, and customer experience across international markets.
Serve as the senior escalation point and Event Director for select strategic events.
Lead international End of Season participation strategies, partner relationships, and growth initiatives.
Manage partner agreements and serve as a key resource for customers and stakeholders.
Monitor international trends and collaborate across teams to enhance customer experience and qualification opportunities.
Own the financial performance, budgeting, forecasting, and profitability of international events.
Monitor revenue, expenses, and cost of sales while identifying opportunities to improve efficiency and margins.
Conduct financial reviews and approve major expenditures in partnership with Finance and Procurement.
Manage relationships with vendors, sponsors, venues, sports commissions, CVBs, production companies, and other strategic partners.
Partner with Procurement and internal stakeholders on event planning, venue strategy, and contract management.
Oversee awards, gifts, and event-related purchasing.
Provide strategic leadership for staffing, workforce planning, recruiting, training, and retention.
Ensure payroll accuracy, staffing compliance, and workforce readiness across international events.
Develop talent and implement solutions that support operational continuity and long-term growth.
Partner with Sales, Scoring, Marketing, and other business leaders to align event strategy, customer experience, participation growth, and business objectives.
Support initiatives that strengthen Varsity Spirit's international presence and market growth.
Oversee compliance training and staffing education programs for international event personnel.
Ensure compliance with IASF standards, governing body regulations, company policies, and safety requirements.
Promote a culture of accountability, operational excellence, and continuous improvement.
Attend events, meetings, trainings, and weekend event assignments with significant domestic and international travel.

Requirements

What you’ll need

Bachelor's degree in Business, Sports Management, Event Management, Hospitality, Marketing, or a related field; equivalent experience may be considered.
Minimum of 7 years of progressive experience in event operations, business leadership, customer experience, or a related industry.
Experience leading large-scale events, managing budgets, and developing strategic partnerships preferred.
Working knowledge of Salesforce, Workday, Concur, and event diagramming tools (Social Tables).
Strong proficiency in Microsoft Excel, SharePoint, and Microsoft Office applications.
Proven leadership skills with experience managing and developing teams.
Strong financial acumen with the ability to manage budgets, forecasts, and margins.
Excellent verbal and written communication skills.
Highly organized with strong attention to detail and the ability to manage multiple priorities.
Ability to stand and walk for extended periods during events.
Ability to lift and manipulate equipment up to 30 lbs.
Significant domestic and international travel availability.
Regular attendance at events, meetings, trainings, and weekend event assignments is required.

Benefits

Comp & perks

Comprehensive Health Care Benefits
HSA Employer Contribution/ FSA Opportunities
Wellbeing Program
401(k) plan with company matching
Company paid Life, AD&D, and Short-Term Disability
Generous My Time Off & Paid Holidays
Varsity Brands Ownership Program
Employee Resource Groups
Access to Financial Coaching and member-owned Credit Union
St. Jude Partnership & Volunteer Opportunities
Employee Perks including discounts on personal apparel and equipment!