Field Sales Professional

Varsity Brands

. Serve as a consultative partner to schools, club select and travel programs, youth leagues, YMCA organizations, and community-based athletic programs .

Posted 10/7/2026full-timeCheshire • Connecticut • United StatesMid-LevelSenior💰 $55,000 - $65,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B Sales, Account Management, and Customer Relationship Management, with a strong focus on consultative selling and revenue generation in the sporting goods industry. Proficient in utilizing data-driven insights and CRM tools to enhance sales strategies and build long-term partnerships.

Highest-signal resume keywords

B2B Outside Sales ExperienceAccount ManagementCRM ProficiencyLead GenerationConsultative Customer Service

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Cycle ExecutionLead Generation CampaignsData-Driven Business IntelligenceMicrosoft WordMicrosoft ExcelMicrosoft PowerPoint

Soft Skills

Problem-SolvingOrganizational SkillsVerbal CommunicationWritten CommunicationTime Management

Tools & Technologies

CRM Software

Industry Keywords

Sporting GoodsYouth LeaguesCommunity-Based Athletic ProgramsConsultative PartnerRevenue Generation

About the role

Key responsibilities & impact

Serve as a consultative partner to schools, club select and travel programs, youth leagues, YMCA organizations, and community-based athletic programs
Execute the full sales cycle, including proactive prospecting, lead generation, account management, and post-sale service
Provide consultative customer service to coaches across the assigned territory
Generate revenue and meet sales and growth targets
Develop and qualify leads through cold-calling and lead generation campaigns
Use CRM functions for prospecting, account management, activity tracking, sales, and customer relationship efforts
Increase sales in existing accounts by selling to all sports at all levels
Use data-driven business intelligence to identify prospect trends and opportunities
Manage the account list and travel throughout the assigned territory
Build relationships through consistent in-person engagement and position BSN SPORTS as a trusted long-term partner

Requirements

What you’ll need

Must live and travel 2-5 days per week in the territory
Must currently reside in/near Cheshire, CT full-time
3+ years' business-to-business (B2B) outside sales experience, preferably in sporting goods, OR coaching/sports-related background
Associate’s degree or equivalent work experience; a bachelor’s degree is preferred
Intermediate skill in Microsoft Word, Excel, PowerPoint, and CRM
Excellent problem-solving, organizational, multi-tasking, verbal communication, and written communication skills
Strong self-direction, autonomy, prioritization, and time management skills
Distraction-free in-home office environment
Reliable vehicle, valid driver’s license, auto insurance, and satisfactory driving record
Ability to work variable hours, including evenings and weekends
Ability to travel locally within the assigned territory 2-5+ days per week; occasional out-of-area and overnight travel may be expected
Ability to regularly sit, stand, bend, lift, and drive

Benefits

Comp & perks

Unlimited commission potential from day one
Comprehensive sales training program
Comprehensive Health Care Benefits
HSA Employer Contribution/ FSA Opportunities
Wellbeing Program
401(k) plan with company matching
Company paid Life, AD&D, and Short-Term Disability
Generous My Time Off & Paid Holidays
Varsity Brands Ownership Program
Employee Resource Groups
Access to Financial Coaching and member-owned Credit Union
St. Jude Partnership & Volunteer Opportunities
Employee Perks including discounts on personal apparel and equipment