Field Sales Professional

Varsity Brands

. Serve as a consultative partner to schools, club select and travel programs, youth leagues, YMCA organizations, and community-based athletic programs .

Posted 9/18/2026full-timeGrayson • Kentucky • United StatesMid-LevelSenior💰 $55,000 - $65,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B Sales Execution, Lead Generation, and Account Management within the sporting goods industry. Proven ability to build client relationships and drive revenue growth through consultative customer service and business intelligence.

Highest-signal resume keywords

B2B Outside Sales ExperienceLead GenerationAccount ManagementCRM ProficiencyCustomer Relationship Management

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Lead Generation CampaignsSales Target AchievementBusiness Intelligence AnalysisFull-Cycle Sales ExecutionSales Pipeline Development

Soft Skills

Problem-SolvingOrganizational SkillsMultitaskingVerbal CommunicationWritten Communication

Tools & Technologies

CRM SoftwareMicrosoft WordMicrosoft ExcelMicrosoft PowerPoint

Industry Keywords

Sporting GoodsYouth LeaguesCommunity-Based Athletic ProgramsConsultative Customer ServiceAccount List Management

About the role

Key responsibilities & impact

Serve as a consultative partner to schools, club select and travel programs, youth leagues, YMCA organizations, and community-based athletic programs
Provide consultative customer service to coaches across the assigned territory
Generate revenue and meet sales and growth targets
Develop and qualify leads through cold-calling and lead-generation campaigns
Use the company CRM for prospecting, account management, and activity tracking
Increase sales in existing accounts by selling to all sports and levels
Use business intelligence and prospect data to identify trends and opportunities
Manage the account list and travel throughout the assigned territory
Deliver full-cycle sales execution from prospecting and lead generation through account management and post-sale service
Build pipelines of new business and expand multi-sport penetration within existing accounts
Maintain in-person client relationships and position BSN SPORTS as a long-term partner

Requirements

What you’ll need

Must live and travel 2-5 days per week in the territory
Must currently reside in/near Grayson, KY full-time
3+ years' business-to-business (B2B) outside sales experience, preferably in sporting goods, OR coaching/sports-related background
Associate’s degree or equivalent work experience; a bachelor’s degree is preferred
Must have and maintain a reliable vehicle, valid driver’s license, auto insurance, and a satisfactory driving record
Intermediate skill in Microsoft Word, Excel, PowerPoint, and CRM
High level of self-direction and autonomy
Excellent problem-solving, organizational, multitasking, verbal, and written communication skills
Strong prioritization and time management skills
Distraction-free in-home office environment
Ability to work variable hours, including evenings and weekends as required
Ability to perform prolonged sitting, standing, bending, lifting, and driving

Benefits

Comp & perks

Unlimited commission potential from day one
Comprehensive sales training program
Comprehensive Health Care Benefits
HSA Employer Contribution/ FSA Opportunities
Wellbeing Program
401(k) plan with company matching
Company paid Life, AD&D, and Short-Term Disability
Generous My Time Off & Paid Holidays
Varsity Brands Ownership Program
Employee Resource Groups
Access to Financial Coaching and member-owned Credit Union
St. Jude Partnership & Volunteer Opportunities
Employee Perks including discounts on personal apparel and equipment