Field Sales Professional

Varsity Brands

. Serve as a consultative partner to schools, club select and travel programs, youth leagues, YMCA organizations, and community-based athletic programs .

Posted 10/13/2026full-timeNew London • Connecticut • United StatesMid-LevelSenior💰 $55,000 - $65,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B Sales and Customer Relationship Management, with a strong ability to generate leads and drive revenue growth in the sporting goods industry. Proficient in utilizing data insights for strategic decision-making and maintaining effective communication with clients.

Highest-signal resume keywords

B2B Outside Sales ExperienceLead GenerationCustomer Relationship Management (CRM)Microsoft Office SuiteProblem-Solving Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Lead GenerationB2B Outside SalesAccount ManagementData AnalysisSales Target AchievementTerritory ManagementCold CallingSales Growth StrategiesCustomer ServiceSales Reporting

Soft Skills

Organizational SkillsMultitaskingVerbal CommunicationWritten CommunicationTime Management

Tools & Technologies

CRM SoftwareMicrosoft WordMicrosoft ExcelMicrosoft PowerPoint

Industry Keywords

Sporting GoodsYouth LeaguesCommunity-Based Athletic ProgramsConsultative SalesCoaching Background

About the role

Key responsibilities & impact

Serve as a consultative partner to schools, club select and travel programs, youth leagues, YMCA organizations, and community-based athletic programs
Provide consultative customer service to coaches across an assigned territory
Generate revenue and meet sales and growth targets
Develop and qualify leads through cold-calling and lead-generation campaigns
Manage prospecting, accounts, and activity tracking in the company CRM
Increase sales in existing accounts by selling across all sports and levels
Use business intelligence and data insights to identify trends and opportunities
Plan and manage the territory and account list
Travel locally to schools and organizations within the territory, with occasional out-of-area and overnight travel
Build relationships through consistent in-person engagement and provide post-sale service

Requirements

What you’ll need

Must live and travel 2-5 days per week in the territory
Must currently reside in/near New London, Connecticut full-time
3+ years' business-to-business (B2B) outside sales experience, preferably in sporting goods, OR coaching/sports-related background
Associate’s degree or equivalent work experience; bachelor’s degree preferred
Must have and maintain a reliable vehicle, valid driver’s license, auto insurance, and a satisfactory driving record
Intermediate skill in Microsoft Word, Excel, PowerPoint, and CRM
Excellent problem-solving, organizational, multitasking, verbal, and written communication skills
Strong prioritization and time management skills
Self-direction and autonomy in managing tasks and responsibilities
Distraction-free home office environment
Ability to work varied hours, including evenings and weekends when required
Ability to sit, stand, bend, lift, and drive regularly

Benefits

Comp & perks

Unlimited commission potential from day one
Comprehensive sales training program
Comprehensive Health Care Benefits
HSA Employer Contribution/ FSA Opportunities
Wellbeing Program
401(k) plan with company matching
Company paid Life, AD&D, and Short-Term Disability
Generous My Time Off & Paid Holidays
Varsity Brands Ownership Program
Employee Resource Groups
Access to Financial Coaching and member-owned Credit Union
St. Jude Partnership & Volunteer Opportunities
Employee Perks including discounts on personal apparel and equipment