Field Sales Professional

Varsity Brands

. Serve as a consultative partner to schools, club select and travel programs, youth leagues, YMCA organizations, and other community-based athletic programs .

Posted 10/13/2026full-timeNew London • Connecticut • United StatesMid-LevelSenior💰 $55,000 - $65,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B sales, account management, and customer relationship building within the sports industry. Proficient in utilizing CRM tools and data-driven insights to drive revenue growth and enhance client engagement.

Highest-signal resume keywords

B2B Outside Sales ExperienceAccount ManagementCRM ProficiencyLead GenerationCustomer Relationship Management

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Sales GrowthLead QualificationData-Driven Business IntelligenceMulti-Sport SalesCold-Calling

Soft Skills

Problem-SolvingOrganizational SkillsTime ManagementVerbal CommunicationWritten Communication

Tools & Technologies

Microsoft WordMicrosoft ExcelMicrosoft PowerPointCRM Software

Industry Keywords

Sporting GoodsYouth LeaguesCommunity-Based Athletic ProgramsConsultative Customer ServiceAccount List Management

About the role

Key responsibilities & impact

Serve as a consultative partner to schools, club select and travel programs, youth leagues, YMCA organizations, and other community-based athletic programs
Provide consultative customer service to coaches across the assigned territory
Generate revenue and meet sales and growth targets
Develop and qualify leads through cold-calling and lead generation campaigns
Use CRM functions for prospecting, account management, and activity tracking
Increase sales in existing accounts by selling to all sports at all levels
Use data-driven business intelligence to identify prospect trends and opportunities
Manage the account list and travel throughout the assigned territory
Build a pipeline of new business and expand multi-sport penetration within existing accounts
Deliver account management and post-sale service
Maintain consistent in-person engagement and relationship management with clients

Requirements

What you’ll need

3+ years' business-to-business (B2B) outside sales experience (preferably in sporting goods) OR coaching/sports-related background
Associate’s degree or equivalent work experience; a bachelor’s degree is preferred
Must currently reside in/near New London, CT full-time
Must have and maintain a reliable vehicle, valid driver’s license, auto insurance, and a satisfactory driving record
Excellent problem-solving, organizational, and multi-tasking skills
Excellent verbal and written communication abilities
Strong time management skills
Intermediate skill in Microsoft Word, Excel, PowerPoint, and CRM
Ability to cultivate an in-home office environment that is distraction-free
Must be able to travel 2-5+ days per week within the assigned territory
Evening and weekend availability may be required
Must be able to perform prolonged sitting, standing, bending, lifting, and driving

Benefits

Comp & perks

Unlimited commission potential from day one
Comprehensive sales training program
Comprehensive Health Care Benefits
HSA Employer Contribution/ FSA Opportunities
Wellbeing Program
401(k) plan with company matching
Company paid Life, AD&D, and Short-Term Disability
Generous My Time Off & Paid Holidays
Varsity Brands Ownership Program
Employee Resource Groups
Access to Financial Coaching and member-owned Credit Union
St. Jude Partnership & Volunteer Opportunities
Employee Perks including discounts on personal apparel and equipment!