Field Sales Professional

Varsity Brands

. Serve as a consultative partner to schools, club select and travel programs, youth leagues, YMCA organizations, and community-based athletic programs .

Posted 10/10/2026full-timeNew Haven • Connecticut • United StatesMid-LevelSenior💰 $55,000 - $65,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B Outside Sales, with a focus on consultative customer service and relationship building within the sporting goods industry. Proficient in lead generation, account management, and utilizing CRM tools to drive sales growth and meet targets.

Highest-signal resume keywords

B2B Outside Sales ExperienceLead GenerationCRM NavigationConsultative Customer ServiceData-Driven Business Intelligence

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Lead Generation CampaignsAccount ManagementSales Growth StrategiesData AnalysisMicrosoft WordMicrosoft ExcelMicrosoft PowerPoint

Soft Skills

Problem-SolvingOrganizational SkillsTime ManagementCommunication AbilitiesSelf-Direction

Tools & Technologies

CRM Software

Industry Keywords

Sporting GoodsYouth LeaguesCommunity-Based Athletic ProgramsConsultative PartnerSales Targets

About the role

Key responsibilities & impact

Serve as a consultative partner to schools, club select and travel programs, youth leagues, YMCA organizations, and community-based athletic programs
Provide consultative customer service to coaches across an assigned territory
Generate revenue and meet sales and growth targets
Develop and qualify leads through cold-calling and lead-generation campaigns
Execute full-cycle sales from prospecting and lead generation through account management and post-sale service
Navigate CRM functions including prospecting, account management, and activity tracking
Increase sales in existing accounts by selling across all sports and levels
Use data-driven business intelligence to identify trends and opportunities
Manage the account list and travel throughout the assigned territory
Build relationships through consistent in-person engagement and position BSN SPORTS as a trusted long-term partner

Requirements

What you’ll need

Must live and travel 2-5 days per week in the territory
Must currently reside in/near New Haven, Connecticut full-time
3+ years' business-to-business (B2B) outside sales experience, preferably in sporting goods, OR coaching/sports-related background
Associate’s degree or equivalent work experience; a bachelor’s degree is preferred
Excellent problem-solving, organizational, and multi-tasking skills
Excellent verbal and written communication abilities
Strong time management and task-prioritization skills
Intermediate skill in Microsoft Word, Excel, PowerPoint, and CRM
Self-direction and autonomy in managing tasks, projects, and responsibilities
Ability to cultivate a distraction-free in-home office environment
Must have and maintain a reliable vehicle, valid driver’s license, auto insurance, and a satisfactory driving record
Ability to work variable hours, including evenings and weekends as required
Ability to sit, stand, bend, lift, and drive regularly

Benefits

Comp & perks

Unlimited commission potential from day one
Comprehensive sales training program
Comprehensive Health Care Benefits
HSA Employer Contribution/ FSA Opportunities
Wellbeing Program
401(k) plan with company matching
Company paid Life, AD&D, and Short-Term Disability
Generous My Time Off & Paid Holidays
Varsity Brands Ownership Program
Employee Resource Groups
Access to Financial Coaching and member-owned Credit Union
St. Jude Partnership & Volunteer Opportunities
Employee Perks including discounts on personal apparel and equipment