Field Sales Professional

Varsity Brands

. Serve as a consultative partner to schools, club select and travel programs, youth leagues, YMCA organizations, and community-based athletic programs .

Posted 10/13/2026full-timeGrafton • Massachusetts • United StatesMid-LevelSenior💰 $65,000 - $75,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B Sales, Account Management, and Customer Relationship Management while effectively generating leads and driving revenue growth in the sporting goods industry. Strong communication and organizational skills are essential for maintaining client relationships and executing sales strategies.

Highest-signal resume keywords

B2B Outside Sales ExperienceLead GenerationAccount ManagementCRM NavigationData-Driven Business Intelligence

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Lead Generation CampaignsSales ExecutionRevenue GenerationMulti-Sport SalesMicrosoft WordMicrosoft ExcelMicrosoft PowerPointCRM FunctionsProblem-SolvingOrganizational Skills

Soft Skills

Verbal CommunicationWritten CommunicationTime ManagementTask PrioritizationMulti-Tasking

Certifications & Qualifications

Valid Driver's LicenseAuto Insurance

Industry Keywords

Consultative Customer ServiceAthletic ProgramsYouth LeaguesCommunity-Based ProgramsSales TargetsClient RelationshipsSporting Goods

About the role

Key responsibilities & impact

Serve as a consultative partner to schools, club select and travel programs, youth leagues, YMCA organizations, and community-based athletic programs
Provide consultative customer service to coaches across the assigned territory
Generate revenue and meet sales and growth targets
Develop and qualify leads through cold-calling and lead-generation campaigns
Navigate CRM functions for prospecting, account management, and activity tracking
Increase sales in existing accounts by selling across all sports and levels
Use data-driven business intelligence to identify trends and opportunities
Manage the account list and travel throughout the assigned territory
Drive full-cycle sales execution from prospecting and lead generation through account management and post-sale service
Build a pipeline of new business and expand multi-sport penetration within existing accounts
Maintain in-person client relationships and position BSN SPORTS as a long-term partner for athletic programs

Requirements

What you’ll need

Must live and travel 2-5 days per week in the territory
Must currently reside in/near Grafton, Massachusetts full-time
3+ years' business-to-business (B2B) outside sales experience (preferably in sporting goods) OR coaching/sports-related background
Associate’s degree or equivalent work experience; bachelor’s degree is preferred
Must have and maintain a reliable vehicle, valid driver’s license, auto insurance, and a satisfactory driving record
Excellent problem-solving, organizational, and multi-tasking skills
Excellent verbal and written communication abilities
Strong time management and task prioritization skills
Intermediate skill in Microsoft Word, Excel, PowerPoint, and CRM
Cultivate a distraction-free in-home office environment
Ability to work variable hours, including evenings and weekends as needed
Prolonged periods of sitting, standing, bending, lifting, and driving

Benefits

Comp & perks

Unlimited commission potential from day one
Comprehensive sales training program
Comprehensive Health Care Benefits
HSA Employer Contribution/ FSA Opportunities
Wellbeing Program
401(k) plan with company matching
Company paid Life, AD&D, and Short-Term Disability
Generous My Time Off & Paid Holidays
Varsity Brands Ownership Program
Employee Resource Groups
Access to Financial Coaching and member-owned Credit Union
St. Jude Partnership & Volunteer Opportunities
Employee Perks including discounts on personal apparel and equipment!