Field Sales Professional

Varsity Brands

. Optimize the full-cycle sales process in the assigned territory and service customers .

Posted 10/21/2026full-timeMichigan • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in optimizing sales processes and providing consultative customer service within the sporting goods industry. Proficient in lead generation, account management, and utilizing data-driven insights to drive revenue growth.

Highest-signal resume keywords

B2B Outside Sales ExperienceLead GenerationCRM NavigationData-Driven Business IntelligenceExcellent Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Process OptimizationLead QualificationAccount ManagementRevenue GenerationData Analysis

Soft Skills

Problem-SolvingOrganizational SkillsTime ManagementSelf-DirectionMulti-Tasking

Tools & Technologies

Microsoft WordMicrosoft ExcelMicrosoft PowerPointCRM Software

Industry Keywords

B2B SalesSporting GoodsConsultative Customer ServiceTerritory ManagementCold Calling

About the role

Key responsibilities & impact

Optimize the full-cycle sales process in the assigned territory and service customers
Provide consultative customer service to coaches across the territory
Generate revenue and meet sales/growth targets
Develop and qualify leads through cold calling and lead-generation campaigns
Navigate CRM functions for prospecting, account management, and activity tracking
Increase sales in existing accounts by selling to all sports at all levels
Use data-driven business intelligence to identify trends and opportunities
Manage the account list and travel within the assigned territory
Represent Varsity Brands through the company’s core values and ethical business conduct

Requirements

What you’ll need

3+ years' business-to-business (B2B) outside sales experience (preferably in sporting goods) OR coaching/sports-related background
Associate’s degree or equivalent work experience; a bachelor’s degree is preferred
Must have and maintain a reliable vehicle, valid driver’s license, auto insurance, and a satisfactory driving record
Demonstrate a high level of self-direction and autonomy
Excellent problem-solving, organizational, and multi-tasking skills
Excellent verbal and written communication abilities
Strong time management skills
Intermediate skill in Microsoft Word, Excel, PowerPoint, and CRM
Cultivate an in-home office environment that is distraction-free
Must currently reside in/near Mid-Michigan full-time
Evenings and weekends may be required
Travel locally to schools and organizations within the territory 2-5+ days a week; some out-of-area and overnight travel may be expected

Benefits

Comp & perks

Unlimited commission potential from day one
Comprehensive sales training program
Comprehensive Health Care Benefits
HSA Employer Contribution/ FSA Opportunities
Wellbeing Program
401(k) plan with company matching
Company paid Life, AD&D, and Short-Term Disability
Generous My Time Off & Paid Holidays
Varsity Brands Ownership Program
Employee Resource Groups
Access to Financial Coaching and member-owned Credit Union
St. Jude Partnership & Volunteer Opportunities
Employee Perks including discounts on personal apparel and equipment!