Field Sales Professional

Varsity Brands

. Optimize the full-cycle sales process within an assigned territory .

Posted 9/22/2026full-timeMaple Grove • Minnesota • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in optimizing sales processes and generating revenue through consultative customer service and lead generation. Proficient in utilizing CRM tools for account management and data-driven decision-making.

Highest-signal resume keywords

B2B Outside Sales ExperienceLead GenerationCRM ProficiencyConsultative Customer ServiceData-Driven Business Intelligence

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Process OptimizationLead QualificationRevenue GenerationAccount ManagementData Analysis

Soft Skills

Problem-SolvingOrganizational SkillsTime ManagementCommunication AbilitiesMulti-Tasking

Tools & Technologies

Microsoft WordMicrosoft ExcelMicrosoft PowerPointCRM Software

Certifications & Qualifications

Valid Driver's LicenseAuto Insurance

Industry Keywords

Sporting GoodsCoachingSales TargetsCustomer ServiceTerritory Management

About the role

Key responsibilities & impact

Optimize the full-cycle sales process within an assigned territory
Service customers and provide consultative customer service to coaches
Generate revenue and meet sales and growth targets
Develop and qualify leads through cold-calling and lead-generation campaigns
Use CRM functions for prospecting, account management, and activity tracking
Increase sales in existing accounts by selling across all sports and levels
Use data-driven business intelligence to identify prospect trends and opportunities
Manage the account list and travel throughout the assigned territory
Represent Varsity Brands through the company’s core values and ethical standards

Requirements

What you’ll need

Must currently reside in/near Maple Grove, Minnesota full-time
3+ years' business-to-business (B2B) outside sales experience (preferably in sporting goods) OR coaching/sports-related background
Associate’s degree or equivalent work experience; a bachelor’s degree is preferred
Demonstrate a high level of self-direction and autonomy
Excellent problem-solving, organizational, and multi-tasking skills
Excellent verbal and written communication abilities
Strong time management and task prioritization skills
Intermediate skill in Microsoft Word, Excel, PowerPoint, and CRM
Cultivate an in-home office environment that is distraction-free
Must have and maintain a reliable vehicle, valid driver’s license, auto insurance, and a satisfactory driving record
Ability to work variable hours, including evenings and weekends as required
Ability to travel locally 2–5+ days per week, with occasional out-of-area and overnight travel
Ability to regularly sit, stand, bend, lift, and drive

Benefits

Comp & perks

Unlimited commission potential from day one
Comprehensive sales training program
Comprehensive Health Care Benefits
HSA Employer Contribution/ FSA Opportunities
Wellbeing Program
401(k) plan with company matching
Company paid Life, AD&D, and Short-Term Disability
Generous My Time Off & Paid Holidays
Varsity Brands Ownership Program
Employee Resource Groups
Access to Financial Coaching and member-owned Credit Union
St. Jude Partnership & Volunteer Opportunities
Employee Perks including discounts on personal apparel and equipment!