Field Sales Professional

Varsity Brands

. Serve as a consultative partner to schools, club select and travel programs, youth leagues, YMCA organizations, and other community-based athletic programs .

Posted 10/14/2026full-timeFresno • California • United StatesMid-LevelSenior💰 $60,000 - $65,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in territory sales management and consultative customer service, with a strong focus on lead generation, account management, and achieving sales targets. Proficient in utilizing CRM tools and data-driven insights to drive business growth within community-based athletic programs.

Highest-signal resume keywords

Territory Sales ExperienceB2B Outside SalesLead GenerationCRM ProficiencyExcellent Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead GenerationAccount ManagementSales Target AchievementData-Driven Business IntelligenceMicrosoft WordMicrosoft ExcelMicrosoft PowerPoint

Soft Skills

Problem-SolvingOrganizational SkillsTime ManagementMulti-Tasking

Tools & Technologies

CRM Software

Certifications & Qualifications

Valid Driver's LicenseAuto Insurance

Industry Keywords

Consultative SalesCommunity-Based Athletic ProgramsYouth LeaguesSports ProgramsCoaching Background

About the role

Key responsibilities & impact

Serve as a consultative partner to schools, club select and travel programs, youth leagues, YMCA organizations, and other community-based athletic programs
Drive full-cycle sales execution from proactive prospecting and lead generation through account management and post-sale service
Provide consultative customer service to coaches across the assigned territory
Generate revenue and meet sales/growth targets
Develop and qualify leads through cold-calling and lead generation campaigns
Use CRM functions for prospecting, account management, and activity tracking
Increase sales in existing accounts by selling to all sports at all levels
Use data-driven business intelligence to identify prospect trends and opportunities
Manage the account list and travel within the assigned territory
Build pipelines of new business and expand multi-sport penetration within existing accounts
Maintain consistent in-person engagement and relationship management with athletic programs

Requirements

What you’ll need

Must live and travel 2-5 days per week in the territory
Territory sales experience requires currently residing in/near the location full-time
3+ years' business-to-business (B2B) outside sales experience (preferably in sporting goods) OR coaching/sports-related background
Associate’s degree or equivalent work experience; a bachelor’s degree is preferred
Must possess excellent problem-solving, organizational, and multi-tasking skills
Excellent verbal and written communication abilities
Strong time management skills
Intermediate skill in Microsoft Word, Excel, Power Point, and CRM
Cultivate an in-home office environment that is distraction-free
Must have and maintain a reliable vehicle, valid driver’s license, auto insurance, and a satisfactory driving record
Prolonged periods of sitting, standing, bending, lifting, and driving will occur regularly
Evenings and weekends may be required

Benefits

Comp & perks

Unlimited commission potential from day one
Comprehensive sales training program
Comprehensive Health Care Benefits
HSA Employer Contribution/ FSA Opportunities
Wellbeing Program
401(k) plan with company matching
Company paid Life, AD&D, and Short-Term Disability
Generous My Time Off & Paid Holidays
Varsity Brands Ownership Program
Employee Resource Groups
Access to Financial Coaching and member-owned Credit Union
St. Jude Partnership & Volunteer Opportunities
Employee Perks including discounts on personal apparel and equipment!