Field Sales Professional

Varsity Brands

. Serve as a consultative partner to schools, club select and travel programs, youth leagues, YMCA organizations, and other community-based athletic programs within the assigned territory .

Posted 10/10/2026full-timeAllentown • Pennsylvania • United StatesMid-LevelSenior💰 $55,000 - $65,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B Sales Execution and Consultative Customer Service, with a strong ability to generate leads and build client relationships within the sports industry. Proficient in utilizing CRM tools and data-driven insights to drive revenue growth and meet sales targets.

Highest-signal resume keywords

B2B Outside Sales ExperienceLead Generation CampaignsCRM NavigationConsultative Customer ServiceRelationship Building

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Lead GenerationSales ExecutionAccount ManagementData-Driven Business IntelligenceMicrosoft WordMicrosoft ExcelMicrosoft PowerPoint

Soft Skills

Problem-SolvingOrganizational SkillsTime ManagementVerbal CommunicationWritten Communication

Tools & Technologies

CRM Software

Certifications & Qualifications

Valid Driver's LicenseAuto Insurance

Industry Keywords

Sports IndustryYouth LeaguesCommunity-Based Athletic ProgramsCoaching BackgroundTravel Programs

About the role

Key responsibilities & impact

Serve as a consultative partner to schools, club select and travel programs, youth leagues, YMCA organizations, and other community-based athletic programs within the assigned territory
Drive full-cycle sales execution from proactive prospecting and lead generation to account management and post-sale service
Provide consultative customer service to coaches across the assigned territory
Generate revenue and meet sales and growth targets
Develop and qualify leads through cold-calling and lead generation campaigns
Navigate CRM functions including prospecting, account management, and activity tracking
Increase sales in existing accounts by selling to all sports at all levels
Use data-driven business intelligence to identify trends and opportunities
Manage the account list and travel within the assigned territory
Build client relationships and maximize sales opportunities through in-person engagement
Travel primarily to local schools and organizations 2-5+ days per week, with occasional out-of-area and overnight travel

Requirements

What you’ll need

Must live and travel 2-5 days per week in the territory
Must currently reside in/near LeHigh Valley, PA full-time
Evenings and weekends may be required
3+ years' business-to-business (B2B) outside sales experience (preferably in sporting goods) OR coaching/sports-related background
Associate’s degree or equivalent work experience; bachelor’s degree is preferred
Must have and maintain a reliable vehicle, valid driver’s license, auto insurance, and a satisfactory driving record
High level of self-direction and autonomy
Excellent problem-solving, organizational, and multi-tasking skills
Excellent verbal and written communication abilities
Strong time management skills
Intermediate skill in Microsoft Word, Excel, Power Point, and CRM
Distraction-free in-home office environment
Prolonged periods of sitting, standing, bending, lifting, and driving

Benefits

Comp & perks

Unlimited commission potential from day one
Comprehensive sales training program
Comprehensive Health Care Benefits
HSA Employer Contribution/ FSA Opportunities
Wellbeing Program
401(k) plan with company matching
Company paid Life, AD&D, and Short-Term Disability
Generous My Time Off & Paid Holidays
Varsity Brands Ownership Program
Employee Resource Groups
Access to Financial Coaching and member-owned Credit Union
St. Jude Partnership & Volunteer Opportunities
Employee Perks including discounts on personal apparel and equipment!