Field Sales Professional

Varsity Brands

. Serve as a consultative partner to schools, club select and travel programs, youth leagues, YMCA organizations, and community-based athletic programs .

Posted 10/14/2026full-timeSacramento • California • United StatesMid-LevelSenior💰 $65,000 - $80,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in full-cycle sales, including lead generation, account management, and consultative customer service within the sports industry. Proven ability to build client relationships and achieve sales targets while utilizing CRM tools for effective prospecting and activity tracking.

Highest-signal resume keywords

B2B Outside Sales ExperienceLead GenerationCRM ProficiencyConsultative Customer ServiceSales Target Achievement

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Lead Generation CampaignsAccount ManagementData-Driven Business IntelligenceSales Growth StrategiesMicrosoft WordMicrosoft ExcelMicrosoft PowerPoint

Soft Skills

Problem-SolvingOrganizational SkillsTime ManagementMulti-TaskingVerbal CommunicationWritten Communication

Tools & Technologies

CRM Software

Industry Keywords

Sporting GoodsYouth LeaguesCommunity-Based Athletic ProgramsCoaching BackgroundClient Relationship Management

About the role

Key responsibilities & impact

Serve as a consultative partner to schools, club select and travel programs, youth leagues, YMCA organizations, and community-based athletic programs
Execute full-cycle sales, including proactive prospecting, lead generation, account management, and post-sale service
Provide consultative customer service to coaches across the assigned territory
Generate revenue and meet sales and growth targets
Develop and qualify leads through cold-calling and lead-generation campaigns
Use CRM functions for prospecting, account management, and activity tracking
Increase sales in existing accounts by selling to all sports at all levels
Use data-driven business intelligence to identify prospect trends and opportunities
Manage the account list and travel throughout the assigned territory
Build client relationships and maximize local sales opportunities
Support coaches and program leaders by simplifying their operations

Requirements

What you’ll need

Must live and travel 2-5 days per week in the territory
Must currently reside in/near Sacramento full-time
3+ years' business-to-business (B2B) outside sales experience, preferably in sporting goods, OR coaching/sports-related background
Associate’s degree or equivalent work experience; a bachelor’s degree is preferred
Must have and maintain a reliable vehicle, valid driver’s license, auto insurance, and a satisfactory driving record
Excellent problem-solving, organizational, and multi-tasking skills
Excellent verbal and written communication abilities
Strong time management and task prioritization skills
Intermediate skill in Microsoft Word, Excel, PowerPoint, and CRM
Cultivate an in-home office environment that is distraction-free
Ability to work variable hours, including evenings and weekends when required
Ability to travel locally 2-5+ days per week, with occasional out-of-area and overnight travel
Ability to perform regular sitting, standing, bending, lifting, and driving

Benefits

Comp & perks

Unlimited commission potential from day one
Comprehensive sales training program
Comprehensive Health Care Benefits
HSA Employer Contribution/ FSA Opportunities
Wellbeing Program
401(k) plan with company matching
Company paid Life, AD&D, and Short-Term Disability
Generous My Time Off & Paid Holidays
Varsity Brands Ownership Program
Employee Resource Groups
Access to Financial Coaching and member-owned Credit Union
St. Jude Partnership & Volunteer Opportunities
Employee Perks including discounts on personal apparel and equipment