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Varsity Brands

Field Sales Professional

Varsity Brands

. Provide best-in-class, consultative customer service to coaches across an assigned territory .

Posted 10/15/2026full-timeTerre Haute • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B sales, lead generation, and customer service within the sporting goods industry. Proficient in utilizing CRM systems and data-driven insights to optimize sales strategies and account management.

Highest-signal resume keywords
B2B Outside Sales ExperienceLead GenerationCRM NavigationCustomer ServiceData-Driven Business Intelligence

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Sales GrowthAccount ManagementLead QualificationData AnalysisMicrosoft WordMicrosoft ExcelMicrosoft PowerPoint
Soft Skills
Problem-SolvingOrganizational SkillsTime ManagementCommunication AbilitiesSelf-Direction
Tools & Technologies
CRM Software
Certifications & Qualifications
Valid Driver's LicenseAuto Insurance
Industry Keywords
Sporting GoodsConsultative Customer ServiceSales CycleTerritory ManagementCoaching Background

About the role

Key responsibilities & impact
  • Provide best-in-class, consultative customer service to coaches across an assigned territory
  • Generate revenue and meet sales/growth targets
  • Develop and qualify leads through cold-calling and lead generation campaigns
  • Navigate CRM functions including prospecting, account management, and activity tracking
  • Increase sales in existing accounts by selling to all sports at all levels
  • Use data-driven business intelligence to identify trends and opportunities
  • Manage the account list and travel within the assigned territory
  • Represent Varsity Brands while demonstrating company core values and ethical standards
  • Service customers and optimize the full sales cycle in the assigned territory

Requirements

What you’ll need
  • 3+ years' business-to-business (B2B) outside sales experience (preferably in sporting goods) OR coaching/sports-related background
  • Associate’s degree or equivalent work experience but a bachelor’s degree is preferred
  • Must have and maintain a reliable vehicle, valid driver’s license, auto insurance, and a satisfactory driving record
  • Demonstrate a high level of self-direction and autonomy
  • Excellent problem-solving, organizational, and multi-tasking skills
  • Excellent verbal and written communication abilities
  • Strong time management skills
  • Intermediate skill in Microsoft Word, Excel, Power Point, and CRM
  • Cultivate an in-home office environment that is distraction-free
  • Must currently reside in/near Terre Haute, Indiana full-time
  • Evenings and weekends may be required
  • Prolonged periods of sitting, standing, bending, lifting, and driving occur regularly

Benefits

Comp & perks
  • Unlimited commission potential from day one
  • Comprehensive sales training program
  • Comprehensive Health Care Benefits
  • HSA Employer Contribution/ FSA Opportunities
  • Wellbeing Program
  • 401(k) plan with company matching
  • Company paid Life, AD&D, and Short-Term Disability
  • Generous My Time Off & Paid Holidays
  • Varsity Brands Ownership Program
  • Employee Resource Groups
  • Access to Financial Coaching and member-owned Credit Union
  • St. Jude Partnership & Volunteer Opportunities
  • Employee Perks including discounts on personal apparel and equipment!