Field Sales Professional

Varsity Brands

. Serve as a consultative partner to schools, club select and travel programs, youth leagues, YMCA organizations, and other community-based athletic programs within the assigned territory .

Posted 10/9/2026full-timeNew Haven • Connecticut • United StatesMid-LevelSenior💰 $55,000 - $65,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B Sales and Customer Relationship Management, with a strong focus on consultative selling and revenue generation within the sporting goods industry. Proficient in data-driven decision-making and maintaining customer relationships to drive business growth.

Highest-signal resume keywords

B2B Outside Sales ExperienceConsultative Customer ServiceCRM ProficiencyLead GenerationRevenue Generation

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

B2B SalesLead GenerationAccount ManagementData-Driven Business IntelligenceSales Growth StrategiesMicrosoft WordMicrosoft ExcelMicrosoft PowerPointCRM FunctionsProblem-Solving

Soft Skills

Organizational SkillsMulti-TaskingVerbal CommunicationWritten CommunicationTime Management

Industry Keywords

Sporting GoodsYouth LeaguesCommunity-Based Athletic ProgramsConsultative PartnerSales TargetsCustomer RelationshipsCold-CallingAccount List ManagementTerritory ManagementPost-Sale Service

About the role

Key responsibilities & impact

Serve as a consultative partner to schools, club select and travel programs, youth leagues, YMCA organizations, and other community-based athletic programs within the assigned territory
Provide consultative customer service to coaches
Generate revenue and meet sales/growth targets
Develop and qualify leads through cold-calling and lead generation campaigns
Use CRM functions for prospecting, account management, and activity tracking
Increase sales in existing accounts by selling to all sports at all levels
Use data-driven business intelligence to identify trends and opportunities
Manage the account list and travel within the assigned territory
Build a pipeline of new business and expand multi-sport penetration within existing accounts
Deliver post-sale service and maintain customer relationships

Requirements

What you’ll need

Must live and travel 2-5 days per week in the territory
Must currently reside in/near New Haven, CT full-time
3+ years' business-to-business (B2B) outside sales experience (preferably in sporting goods) OR coaching/sports-related background
Associate’s degree or equivalent work experience; a bachelor’s degree is preferred
Must have and maintain a reliable vehicle, valid driver’s license, auto insurance, and a satisfactory driving record
Excellent problem-solving, organizational, and multi-tasking skills
Excellent verbal and written communication abilities
Strong time management skills
Intermediate skill in Microsoft Word, Excel, Power Point, and CRM
Cultivate an in-home office environment that is distraction-free
Ability to work variable hours, including evenings and weekends as required
Ability to perform prolonged periods of sitting, standing, bending, lifting, and driving

Benefits

Comp & perks

Unlimited commission potential from day one
Comprehensive sales training program
Comprehensive Health Care Benefits
HSA Employer Contribution/ FSA Opportunities
Wellbeing Program
401(k) plan with company matching
Company paid Life, AD&D, and Short-Term Disability
Generous My Time Off & Paid Holidays
Varsity Brands Ownership Program
Employee Resource Groups
Access to Financial Coaching and member-owned Credit Union
St. Jude Partnership & Volunteer Opportunities
Employee Perks including discounts on personal apparel and equipment