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Varsity Brands

Field Sales Professional

Varsity Brands

. Serve as a consultative partner to schools, club select and travel programs, youth leagues, YMCA organizations, and community-based athletic programs .

Posted 10/9/2026full-timeAthens • United StatesMid-LevelSenior💰 $55,000 - $65,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in B2B Sales and Account Management, with a strong focus on consultative customer service and relationship building within the sports industry. Proficient in utilizing CRM tools and data-driven insights to drive revenue growth and meet sales targets.

Highest-signal resume keywords
B2B Outside Sales ExperienceConsultative Customer ServiceCRM Tools ProficiencyLead Generation and ProspectingRelationship Management

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Sales GrowthLead QualificationData-Driven Business IntelligenceFull-Cycle Sales ExecutionMicrosoft WordMicrosoft ExcelMicrosoft PowerPoint
Soft Skills
Problem-SolvingOrganizational SkillsTime ManagementMulti-TaskingVerbal CommunicationWritten Communication
Industry Keywords
Sporting GoodsYouth LeaguesAthletic ProgramsClient RelationshipsSales Targets

About the role

Key responsibilities & impact
  • Serve as a consultative partner to schools, club select and travel programs, youth leagues, YMCA organizations, and community-based athletic programs
  • Provide consultative customer service to coaches across the assigned territory
  • Generate revenue and meet sales/growth targets
  • Develop and qualify leads through cold-calling and lead-generation campaigns
  • Use CRM tools for prospecting, account management, and activity tracking
  • Increase sales in existing accounts by selling to all sports at all levels
  • Use data-driven business intelligence to identify prospect trends and opportunities
  • Manage the account list and travel throughout the assigned territory
  • Build pipelines, expand multi-sport penetration, and manage full-cycle sales execution from prospecting through post-sale service
  • Maintain in-person client relationships and position BSN SPORTS as a long-term partner for athletic programs

Requirements

What you’ll need
  • Must live and travel 2-5 days per week in the territory
  • Must currently reside in/near Hall County, GA full-time
  • 3+ years' business-to-business (B2B) outside sales experience (preferably in sporting goods) OR coaching/sports-related background
  • Associate’s degree or equivalent work experience; a bachelor’s degree is preferred
  • Must have and maintain a reliable vehicle, valid driver’s license, auto insurance, and a satisfactory driving record
  • Excellent problem-solving, organizational, and multi-tasking skills
  • Excellent verbal and written communication abilities
  • Strong time management and task-prioritization skills
  • Intermediate skill in Microsoft Word, Excel, Power Point, and CRM
  • Cultivate an in-home office environment that is distraction-free
  • Ability to work variable hours, including evenings and weekends when required
  • Ability to travel locally 2-5+ days a week, with some out-of-area and overnight travel possible
  • Prolonged periods of sitting, standing, bending, lifting, and driving

Benefits

Comp & perks
  • Unlimited commission potential from day one
  • Comprehensive sales training program
  • Comprehensive Health Care Benefits
  • HSA Employer Contribution/ FSA Opportunities
  • Wellbeing Program
  • 401(k) plan with company matching
  • Company paid Life, AD&D, and Short-Term Disability
  • Generous My Time Off & Paid Holidays
  • Varsity Brands Ownership Program
  • Employee Resource Groups
  • Access to Financial Coaching and member-owned Credit Union
  • St. Jude Partnership & Volunteer Opportunities
  • Employee Perks including discounts on personal apparel and equipment!