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Varsity Brands

Field Sales Professional

Varsity Brands

. Optimize the full-cycle sales process in the assigned territory and service customers .

Posted 10/28/2026full-timeEl Paso • Texas • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in optimizing sales processes and generating revenue through consultative customer service and lead generation. Proficient in CRM navigation and data-driven decision-making to enhance client relationships and meet sales targets.

Highest-signal resume keywords
B2B Outside Sales ExperienceLead Generation CampaignsCRM NavigationExcellent Communication AbilitiesTime Management Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Sales Process OptimizationLead QualificationData-Driven Business IntelligenceAccount ManagementMicrosoft WordMicrosoft ExcelMicrosoft PowerPoint
Soft Skills
Problem-Solving SkillsOrganizational SkillsMulti-Tasking SkillsSelf-DirectionAutonomy
Tools & Technologies
CRM Software
Certifications & Qualifications
Valid Driver's LicenseAuto Insurance
Industry Keywords
B2B SalesSporting GoodsClient RelationshipsCold-CallingTerritory Management

About the role

Key responsibilities & impact
  • Optimize the full-cycle sales process in the assigned territory and service customers
  • Represent Varsity Brands by demonstrating company core values and maintaining high ethical standards
  • Provide consultative customer service to coaches across the assigned territory
  • Generate revenue and meet sales and growth targets
  • Develop and qualify leads through cold-calling and lead generation campaigns
  • Navigate CRM functions for prospecting, account management, and activity tracking
  • Increase sales in existing accounts by selling to all sports at all levels
  • Use data-driven business intelligence to identify prospect trends and opportunities
  • Manage the account list and travel within the assigned territory
  • Build and maintain local client relationships
  • Travel primarily to schools and organizations within the territory, with possible out-of-area and overnight travel

Requirements

What you’ll need
  • Must currently reside in/near El Paso, Texas full-time
  • 3+ years' business-to-business (B2B) outside sales experience (preferably in sporting goods) OR coaching/sports-related background
  • Associate’s degree or equivalent work experience; a bachelor’s degree is preferred
  • Must have and maintain a reliable vehicle
  • Valid driver’s license
  • Auto insurance
  • Satisfactory driving record
  • High level of self-direction and autonomy
  • Excellent problem-solving, organizational, and multi-tasking skills
  • Excellent verbal and written communication abilities
  • Strong time management skills
  • Intermediate skill in Microsoft Word, Excel, PowerPoint, and CRM
  • Ability to cultivate a distraction-free in-home office environment
  • Ability to work evenings and weekends as required
  • Prolonged periods of sitting, standing, bending, lifting, and driving

Benefits

Comp & perks
  • Comprehensive Health Care Benefits
  • HSA Employer Contribution/ FSA Opportunities
  • Wellbeing Program
  • 401(k) plan with company matching
  • Company paid Life, AD&D, and Short-Term Disability
  • Generous My Time Off & Paid Holidays
  • Varsity Brands Ownership Program
  • Employee Resource Groups
  • Access to Financial Coaching and member-owned Credit Union
  • St. Jude Partnership & Volunteer Opportunities
  • Employee Perks including discounts on personal apparel and equipment!
  • Unlimited commission potential from day one
  • Comprehensive sales training program
  • Fulfilling work that presents new challenges and exciting opportunities every day of the week