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Varsity Brands

Field Sales Professional

Varsity Brands

. Serve as a consultative partner to schools, club select and travel programs, youth leagues, YMCA organizations, and community-based athletic programs .

Posted 10/22/2026full-timeBinghamton • New York • United StatesMid-LevelSenior💰 $60,000 - $70,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in B2B sales, lead generation, and account management within the sporting goods industry. Proficient in utilizing CRM systems and data-driven insights to drive revenue growth and maintain strong client relationships.

Highest-signal resume keywords
B2B Outside Sales ExperienceLead Generation CampaignsCRM ProficiencyClient Relationship ManagementData-Driven Business Intelligence

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Lead GenerationSales GrowthAccount ManagementData AnalysisCold CallingRevenue GenerationMulti-Sport SalesProficient in Microsoft WordProficient in Microsoft ExcelProficient in Microsoft PowerPoint
Soft Skills
Excellent Problem-Solving SkillsOrganizational SkillsMulti-Tasking SkillsVerbal Communication AbilitiesWritten Communication AbilitiesTime Management Skills
Tools & Technologies
CRM Software
Industry Keywords
Sporting GoodsYouth LeaguesCommunity-Based Athletic ProgramsConsultative Customer ServiceSales Targets

About the role

Key responsibilities & impact
  • Serve as a consultative partner to schools, club select and travel programs, youth leagues, YMCA organizations, and community-based athletic programs
  • Provide consultative customer service to coaches across the assigned territory
  • Generate revenue and meet sales/growth targets
  • Develop and qualify leads through cold-calling and lead generation campaigns
  • Use the CRM for prospecting, account management, and activity tracking
  • Increase sales in existing accounts by selling to all sports and levels
  • Use data-driven business intelligence to identify trends and opportunities
  • Manage the account list and travel within the assigned territory
  • Build new-business pipeline and expand multi-sport penetration within existing accounts
  • Deliver post-sale service and maintain client relationships

Requirements

What you’ll need
  • 3+ years' business-to-business (B2B) outside sales experience (preferably in sporting goods) OR coaching/sports-related background
  • Associate’s degree or equivalent work experience; a bachelor’s degree is preferred
  • Must have and maintain a reliable vehicle, valid driver’s license, auto insurance, and a satisfactory driving record
  • Must currently reside in/near Binghamton, NY full-time
  • Must live and travel 2-5 days per week in the territory
  • Excellent problem-solving, organizational, and multi-tasking skills
  • Excellent verbal and written communication abilities
  • Strong prioritization and time management skills
  • Intermediate skill in Microsoft Word, Excel, PowerPoint, and CRM
  • Ability to cultivate a distraction-free in-home office environment
  • Ability to perform prolonged sitting, standing, bending, lifting, and driving

Benefits

Comp & perks
  • Unlimited commission potential from day one
  • Comprehensive sales training program
  • Comprehensive Health Care Benefits
  • HSA Employer Contribution/ FSA Opportunities
  • Wellbeing Program
  • 401(k) plan with company matching
  • Company paid Life, AD&D, and Short-Term Disability
  • Generous My Time Off & Paid Holidays
  • Varsity Brands Ownership Program
  • Employee Resource Groups
  • Access to Financial Coaching and member-owned Credit Union
  • St. Jude Partnership & Volunteer Opportunities
  • Employee Perks including discounts on personal apparel and equipment