Field Sales Professional

Varsity Brands

. Optimize the full-cycle sales process within the assigned territory .

Posted 10/20/2026full-timeSheboygan • Wisconsin • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in optimizing sales processes and generating revenue through consultative customer support and lead generation. Proficient in CRM navigation and data-driven decision-making to identify trends and opportunities within the sporting goods industry.

Highest-signal resume keywords

B2B Outside Sales ExperienceLead Generation CampaignsCRM NavigationExcellent Communication AbilitiesData-Driven Business Intelligence

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Process OptimizationLead QualificationAccount ManagementData AnalysisMicrosoft WordMicrosoft ExcelMicrosoft PowerPointCRM FunctionsRevenue GenerationSales Target Achievement

Soft Skills

Problem-Solving SkillsOrganizational SkillsMulti-Tasking SkillsTime Management SkillsSelf-Direction

Certifications & Qualifications

Valid Driver's LicenseAuto Insurance

Industry Keywords

B2B SalesSporting GoodsConsultative Customer SupportCold-CallingAccount List ManagementEthical StandardsTerritory ManagementIn-Home Office EnvironmentVariable HoursTravel Requirements

About the role

Key responsibilities & impact

Optimize the full-cycle sales process within the assigned territory
Service coaches and customers with consultative customer support
Generate revenue and meet sales and growth targets
Develop and qualify leads through cold-calling and lead-generation campaigns
Navigate CRM functions for prospecting, account management, and activity tracking
Increase sales in existing accounts by selling across all sports and levels
Use data-driven business intelligence to identify trends and opportunities
Manage the account list and travel throughout the assigned territory
Represent Varsity Brands and uphold its ethical standards

Requirements

What you’ll need

Must currently reside in/near Sheboygan, Wisconsin full-time
3+ years' business-to-business (B2B) outside sales experience (preferably in sporting goods) OR coaching/sports-related background
Associate’s degree or equivalent work experience; a bachelor’s degree is preferred
Must have and maintain a reliable vehicle, valid driver’s license, auto insurance, and a satisfactory driving record
Demonstrate a high level of self-direction and autonomy
Excellent problem-solving, organizational, and multi-tasking skills
Excellent verbal and written communication abilities
Strong time management skills
Intermediate skill in Microsoft Word, Excel, PowerPoint, and CRM
Cultivate a distraction-free in-home office environment
Ability to work variable hours, including evenings and weekends as required
Ability to travel locally within the assigned territory 2–5+ days per week; some out-of-area and overnight travel may be expected
Ability to perform prolonged sitting, standing, bending, lifting, and driving

Benefits

Comp & perks

Unlimited commission potential from day one
Comprehensive sales training program
Comprehensive Health Care Benefits
HSA Employer Contribution/ FSA Opportunities
Wellbeing Program
401(k) plan with company matching
Company paid Life, AD&D, and Short-Term Disability
Generous My Time Off & Paid Holidays
Varsity Brands Ownership Program
Employee Resource Groups
Access to Financial Coaching and member-owned Credit Union
St. Jude Partnership & Volunteer Opportunities
Employee Perks including discounts on personal apparel and equipment