Field Sales Professional

Varsity Brands

. Optimize the full-cycle sales process in the assigned territory and service customers .

Posted 10/23/2026full-timeKalamazoo • Michigan • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in optimizing sales processes and providing consultative customer service within the sporting goods industry. Proven ability to generate leads, manage accounts, and build client relationships while utilizing CRM tools and data-driven insights.

Highest-signal resume keywords

B2B Outside Sales ExperienceLead Generation CampaignsCRM NavigationExcellent Communication SkillsProblem-Solving Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Process OptimizationLead QualificationAccount ManagementData-Driven Business IntelligenceMicrosoft WordMicrosoft ExcelMicrosoft PowerPoint

Soft Skills

Organizational SkillsMulti-Tasking SkillsTime Management Skills

Tools & Technologies

CRM Software

Industry Keywords

Sporting GoodsConsultative Customer ServiceRevenue GenerationClient Relationship ManagementCold Calling

About the role

Key responsibilities & impact

Optimize the full-cycle sales process in the assigned territory and service customers
Represent Varsity Brands through the company’s core values and highest ethical standards
Provide consultative customer service to coaches across the assigned territory
Generate revenue and meet sales and growth targets
Develop and qualify leads through cold-calling and lead-generation campaigns
Navigate CRM functions including prospecting, account management, and activity tracking
Increase sales in existing accounts by selling to all sports at all levels
Use data-driven business intelligence to identify trends and opportunities
Manage the account list and travel throughout the assigned territory
Build and maintain local client relationships

Requirements

What you’ll need

3+ years' business-to-business (B2B) outside sales experience (preferably in sporting goods) OR coaching/sports-related background
Associate’s degree or equivalent work experience; a bachelor’s degree is preferred
Must possess excellent problem-solving, organizational, and multi-tasking skills
Excellent verbal and written communication abilities
Strong time management skills
Intermediate skill in Microsoft Word, Excel, Power Point, and CRM
Cultivate an in-home office environment that is distraction-free
Must have and maintain a reliable vehicle, valid driver’s license, auto insurance, and a satisfactory driving record
Must currently reside in/near the assigned location full-time
Evenings and weekends may be required
Travel to schools and organizations within the territory 2-5+ days a week; some out-of-area and overnight travel may be expected

Benefits

Comp & perks

Unlimited commission potential from day one
Comprehensive sales training program
Comprehensive Health Care Benefits
HSA Employer Contribution/ FSA Opportunities
Wellbeing Program
401(k) plan with company matching
Company paid Life, AD&D, and Short-Term Disability
Generous My Time Off & Paid Holidays
Varsity Brands Ownership Program
Employee Resource Groups
Access to Financial Coaching and member-owned Credit Union
St. Jude Partnership & Volunteer Opportunities
Employee Perks including discounts on personal apparel and equipment!