Field Sales Professional

Varsity Brands

. Serve as a consultative partner to schools, club select and travel programs, youth leagues, YMCA organizations, and community-based athletic programs .

Posted 10/7/2026full-timeCheshire • Connecticut • United StatesMid-LevelSenior💰 $55,000 - $65,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B Sales Execution, Lead Generation, and Account Management within the sporting goods industry. Proficient in utilizing CRM systems and data-driven insights to drive revenue growth and enhance customer relationships.

Highest-signal resume keywords

B2B Outside Sales ExperienceLead GenerationAccount ManagementCRM ProficiencyCommunication Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Sales StrategyRevenue GenerationData AnalysisCold CallingMulti-Sport Sales

Soft Skills

Problem-SolvingOrganizational SkillsTime ManagementSelf-DirectionMulti-Tasking

Tools & Technologies

Microsoft WordMicrosoft ExcelMicrosoft PowerPointCRM Software

Industry Keywords

Sporting GoodsYouth LeaguesCommunity-Based Athletic ProgramsConsultative Customer ServiceAccount Management

About the role

Key responsibilities & impact

Serve as a consultative partner to schools, club select and travel programs, youth leagues, YMCA organizations, and community-based athletic programs
Provide consultative customer service to coaches across the assigned territory
Generate revenue and meet sales and growth targets
Develop and qualify leads through cold-calling and lead-generation campaigns
Manage prospecting, account management, and activity tracking in the CRM
Increase sales in existing accounts by selling to all sports and levels
Use data-driven business intelligence to identify trends and opportunities
Manage the account list and travel within the assigned territory
Drive full-cycle sales execution from prospecting and lead generation through account management and post-sale service
Build new-business pipeline and expand multi-sport penetration within existing accounts

Requirements

What you’ll need

Must currently reside in/near Cheshire, CT 06410 full-time
Must live and travel 2-5 days per week in the territory
3+ years' business-to-business (B2B) outside sales experience (preferably in sporting goods) OR coaching/sports-related background
Associate’s degree or equivalent work experience; a bachelor’s degree is preferred
Must have and maintain a reliable vehicle, valid driver’s license, auto insurance, and a satisfactory driving record
Excellent problem-solving, organizational, and multi-tasking skills
Excellent verbal and written communication abilities
Strong time management skills
Intermediate skill in Microsoft Word, Excel, PowerPoint, and CRM
Self-direction and autonomy in managing tasks and responsibilities
Distraction-free in-home office environment
Ability to work variable hours, including evenings and weekends as needed

Benefits

Comp & perks

Unlimited commission potential from day one
Comprehensive sales training program
Comprehensive Health Care Benefits
HSA Employer Contribution/ FSA Opportunities
Wellbeing Program
401(k) plan with company matching
Company paid Life, AD&D, and Short-Term Disability
Generous My Time Off & Paid Holidays
Varsity Brands Ownership Program
Employee Resource Groups
Access to Financial Coaching and member-owned Credit Union
St. Jude Partnership & Volunteer Opportunities
Employee Perks including discounts on personal apparel and equipment