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Varsity Brands

Field Sales Professional

Varsity Brands

. Serve as a consultative partner to schools, club select and travel programs, youth leagues, YMCA organizations, and other community-based athletic programs .

Posted 10/8/2026full-timeRutland • Vermont • United StatesMid-LevelSenior💰 $65,000 - $75,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in B2B Sales and Customer Relationship Management, with a strong ability to generate leads and drive revenue growth in the sporting goods industry. Proficient in data-driven decision-making and maintaining long-term customer relationships.

Highest-signal resume keywords
B2B Outside Sales ExperienceLead GenerationCRM Tools ProficiencyCustomer Relationship ManagementExcellent Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Lead Generation CampaignsSales Target AchievementData-Driven Business IntelligenceAccount ManagementMicrosoft WordMicrosoft ExcelMicrosoft PowerPoint
Soft Skills
Problem-Solving SkillsOrganizational SkillsTime ManagementMulti-Tasking Skills
Tools & Technologies
CRM Tools
Certifications & Qualifications
Valid Driver's LicenseAuto Insurance
Industry Keywords
Sporting GoodsYouth LeaguesCommunity-Based Athletic ProgramsConsultative Customer Service

About the role

Key responsibilities & impact
  • Serve as a consultative partner to schools, club select and travel programs, youth leagues, YMCA organizations, and other community-based athletic programs
  • Provide consultative customer service to coaches across an assigned territory
  • Generate revenue and meet sales and growth targets
  • Develop and qualify leads through cold-calling and lead-generation campaigns
  • Use CRM tools for prospecting, account management, and activity tracking
  • Increase sales in existing accounts by selling to all sports at all levels
  • Use data-driven business intelligence to identify trends and opportunities
  • Manage the account list and travel throughout the assigned territory
  • Build new-business pipeline and expand multi-sport penetration within existing accounts
  • Deliver post-sale service and maintain long-term customer relationships

Requirements

What you’ll need
  • Must live and travel 2-5 days per week in the territory
  • Must currently reside in/near Rutland, VT full-time
  • 3+ years' business-to-business (B2B) outside sales experience (preferably in sporting goods) OR coaching/sports-related background
  • Associate’s degree or equivalent work experience; a bachelor’s degree is preferred
  • Must have and maintain a reliable vehicle, valid driver’s license, auto insurance, and a satisfactory driving record
  • Excellent problem-solving, organizational, and multi-tasking skills
  • Excellent verbal and written communication abilities
  • Strong time management and task prioritization skills
  • Intermediate skill in Microsoft Word, Excel, PowerPoint, and CRM
  • Distraction-free in-home office environment
  • Ability to work variable hours, including evenings and weekends as required
  • Ability to travel locally 2-5+ days a week, with some out-of-area and overnight travel possible
  • Prolonged periods of sitting, standing, bending, lifting, and driving

Benefits

Comp & perks
  • Unlimited commission potential from day one
  • Comprehensive sales training program
  • Comprehensive Health Care Benefits
  • HSA Employer Contribution/ FSA Opportunities
  • Wellbeing Program
  • 401(k) plan with company matching
  • Company paid Life, AD&D, and Short-Term Disability
  • Generous My Time Off & Paid Holidays
  • Varsity Brands Ownership Program
  • Employee Resource Groups
  • Access to Financial Coaching and member-owned Credit Union
  • St. Jude Partnership & Volunteer Opportunities
  • Employee Perks including discounts on personal apparel and equipment!