Field Sales Professional

Varsity Brands

. Optimize the full-cycle sales process within the assigned Southwest Michigan territory .

Posted 10/28/2026full-timeKalamazoo • Michigan • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in optimizing sales processes and generating revenue through consultative customer service and relationship management within the sporting goods industry. Proficient in utilizing CRM tools for account management and data-driven decision-making.

Highest-signal resume keywords

B2B Outside Sales ExperienceConsultative Customer ServiceCRM ProficiencyLead GenerationRelationship Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Process OptimizationLead QualificationData-Driven Business IntelligenceAccount ManagementRevenue GenerationCold CallingMicrosoft WordMicrosoft ExcelMicrosoft PowerPoint

Soft Skills

Problem-SolvingOrganizational SkillsMulti-TaskingVerbal CommunicationWritten CommunicationTime Management

Certifications & Qualifications

Valid Driver's LicenseAuto Insurance

Industry Keywords

Sporting GoodsCoachingAthletic OrganizationsClient RelationshipsSales Targets

About the role

Key responsibilities & impact

Optimize the full-cycle sales process within the assigned Southwest Michigan territory
Provide consultative customer service to coaches and athletic organizations
Represent Varsity Brands and uphold company values and ethical standards
Generate revenue and meet sales and growth targets
Develop and qualify leads through cold-calling and lead-generation campaigns
Use CRM functions for prospecting, account management, and activity tracking
Increase sales in existing accounts by selling across all sports and levels
Use data-driven business intelligence to identify trends and opportunities
Manage the account list and travel throughout the assigned territory
Build and maintain local client relationships across schools, communities, and events

Requirements

What you’ll need

3+ years' business-to-business (B2B) outside sales experience (preferably in sporting goods) OR coaching/sports-related background
Associate’s degree or equivalent work experience; a bachelor’s degree is preferred
Must have and maintain a reliable vehicle, valid driver’s license, auto insurance, and a satisfactory driving record
High level of self-direction and autonomy
Excellent problem-solving, organizational, and multi-tasking skills
Excellent verbal and written communication abilities
Strong prioritization and time management skills
Intermediate skill in Microsoft Word, Excel, PowerPoint, and CRM
Distraction-free in-home office environment
Must currently reside in/near the location full-time
Ability to work evenings and weekends as required
Ability to travel locally within the assigned territory, with some out-of-area and overnight travel possible

Benefits

Comp & perks

Unlimited commission potential from day one
Comprehensive sales training program
Comprehensive Health Care Benefits
HSA Employer Contribution/ FSA Opportunities
Wellbeing Program
401(k) plan with company matching
Company paid Life, AD&D, and Short-Term Disability
Generous My Time Off & Paid Holidays
Varsity Brands Ownership Program
Employee Resource Groups
Access to Financial Coaching and member-owned Credit Union
St. Jude Partnership & Volunteer Opportunities
Employee Perks including discounts on personal apparel and equipment