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Varsity Brands

Field Sales Professional

Varsity Brands

. Optimize the full-cycle sales process in an assigned territory and service customers.

Posted 10/9/2026full-timeUnited StatesMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in optimizing sales processes and providing consultative customer service within the sporting goods industry. Proficient in lead generation, account management, and utilizing CRM tools to drive revenue growth and meet sales targets.

Highest-signal resume keywords
B2B Outside Sales ExperienceLead GenerationCRM NavigationConsultative Customer ServiceData-Driven Business Intelligence

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Sales Process OptimizationLead QualificationRevenue GenerationAccount ManagementData Analysis
Soft Skills
Problem-SolvingOrganizational SkillsTime ManagementCommunication AbilitiesSelf-Direction
Tools & Technologies
Microsoft WordMicrosoft ExcelMicrosoft PowerPointCRM Software
Certifications & Qualifications
Valid Driver's LicenseAuto Insurance
Industry Keywords
Sporting GoodsSales Growth TargetsCold-CallingClient Relationship ManagementTerritory Management

About the role

Key responsibilities & impact
  • Optimize the full-cycle sales process in an assigned territory and service customers.
  • Represent Varsity Brands by demonstrating company core values and high ethical standards.
  • Provide consultative customer service to coaches across the assigned territory.
  • Generate revenue and meet sales/growth targets.
  • Develop and qualify leads through cold-calling and lead-generation campaigns.
  • Navigate CRM functions for prospecting, account management, and activity tracking.
  • Increase sales in existing accounts by selling to all sports and levels.
  • Use data-driven business intelligence to identify prospect trends and opportunities.
  • Manage the account list and travel locally within the assigned territory.
  • Travel primarily to schools and organizations within the territory, with some out-of-area and overnight travel possible.

Requirements

What you’ll need
  • Must currently reside in/near Central Indiana full-time to manage local client relationships and maximize sales opportunities.
  • Hours may vary based on customer needs; evenings and weekends may be required.
  • 3+ years' business-to-business (B2B) outside sales experience (preferably in sporting goods) OR coaching/sports-related background.
  • Associate’s degree or equivalent work experience; a bachelor’s degree is preferred.
  • Must have and maintain a reliable vehicle, valid driver’s license, auto insurance, and a satisfactory driving record.
  • Demonstrate a high level of self-direction and autonomy.
  • Excellent problem-solving, organizational, and multi-tasking skills.
  • Excellent verbal and written communication abilities.
  • Strong time management and task-prioritization skills.
  • Intermediate skill in Microsoft Word, Excel, PowerPoint, and CRM.
  • Cultivate a distraction-free in-home office environment.
  • Prolonged periods of sitting, standing, bending, lifting, and driving occur regularly.

Benefits

Comp & perks
  • Unlimited commission potential from day one.
  • Comprehensive sales training program.
  • Comprehensive Health Care Benefits
  • HSA Employer Contribution/ FSA Opportunities
  • Wellbeing Program
  • 401(k) plan with company matching
  • Company paid Life, AD&D, and Short-Term Disability
  • Generous My Time Off & Paid Holidays
  • Varsity Brands Ownership Program
  • Employee Resource Groups
  • Access to Financial Coaching and member-owned Credit Union
  • St. Jude Partnership & Volunteer Opportunities
  • Employee Perks including discounts on personal apparel and equipment!