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Varsity Brands

Field Sales Professional

Varsity Brands

. Serve as a consultative partner to schools, club select and travel programs, youth leagues, YMCA organizations, and community-based athletic programs .

Posted 10/10/2026full-timeGrayson • Kentucky • United StatesMid-LevelSenior💰 $55,000 - $65,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in B2B Sales and Account Management, with a strong focus on consultative customer service and relationship building within the sports industry. Proficient in utilizing CRM systems and business intelligence to drive sales growth and identify market opportunities.

Highest-signal resume keywords
B2B Outside Sales ExperienceCRM ManagementLead GenerationConsultative Customer ServiceSales Target Achievement

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Lead GenerationSales ExecutionAccount ManagementBusiness IntelligenceData InsightsMicrosoft WordMicrosoft ExcelMicrosoft PowerPoint
Soft Skills
Problem-SolvingOrganizational SkillsVerbal CommunicationWritten CommunicationTime Management
Industry Keywords
Sporting GoodsYouth LeaguesCommunity-Based Athletic ProgramsConsultative PartnerMulti-Sport Penetration

About the role

Key responsibilities & impact
  • Serve as a consultative partner to schools, club select and travel programs, youth leagues, YMCA organizations, and community-based athletic programs
  • Provide consultative customer service to coaches across the assigned territory
  • Generate revenue and meet sales and growth targets
  • Develop and qualify leads through cold-calling and lead-generation campaigns
  • Manage prospecting, account management, and activity tracking in the CRM
  • Increase sales in existing accounts by selling across all sports and levels
  • Use business intelligence and data insights to identify trends and opportunities
  • Manage the account list and travel throughout the assigned territory
  • Build a pipeline of new business and expand multi-sport penetration within existing accounts
  • Deliver full-cycle sales execution, including post-sale service and relationship management

Requirements

What you’ll need
  • Must live and travel 2-5 days per week in the territory
  • Must currently reside in/near Grayson, KY full-time
  • 3+ years' business-to-business (B2B) outside sales experience (preferably in sporting goods) OR coaching/sports-related background
  • Associate’s degree or equivalent work experience; a bachelor’s degree is preferred
  • Intermediate skill in Microsoft Word, Excel, PowerPoint, and CRM
  • Excellent problem-solving, organizational, multi-tasking, verbal communication, and written communication skills
  • Strong self-direction, autonomy, prioritization, and time management skills
  • Must have and maintain a reliable vehicle, valid driver’s license, auto insurance, and a satisfactory driving record
  • Must cultivate a distraction-free in-home office environment
  • Ability to work variable hours, including evenings and weekends when required
  • Ability to travel locally 2-5+ days per week, with occasional out-of-area and overnight travel
  • Ability to regularly sit, stand, bend, lift, and drive

Benefits

Comp & perks
  • Unlimited commission potential from day one
  • Comprehensive sales training program
  • Comprehensive Health Care Benefits
  • HSA Employer Contribution/ FSA Opportunities
  • Wellbeing Program
  • 401(k) plan with company matching
  • Company paid Life, AD&D, and Short-Term Disability
  • Generous My Time Off & Paid Holidays
  • Varsity Brands Ownership Program
  • Employee Resource Groups
  • Access to Financial Coaching and member-owned Credit Union
  • St. Jude Partnership & Volunteer Opportunities
  • Employee Perks including discounts on personal apparel and equipment