Field Sales Professional

Varsity Brands

. Optimize the full-cycle sales process in the assigned territory and service customers .

Posted 10/27/2026full-timeEl Paso • Texas • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in optimizing sales processes and providing consultative customer service within the sporting goods industry. Proficient in lead generation, account management, and utilizing CRM tools to drive revenue growth and meet sales targets.

Highest-signal resume keywords

B2B Outside Sales ExperienceLead GenerationCRM NavigationConsultative Customer ServiceData-Driven Business Intelligence

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Process OptimizationLead QualificationAccount ManagementRevenue GenerationData Analysis

Soft Skills

Problem-SolvingOrganizational SkillsMulti-TaskingVerbal CommunicationWritten Communication

Tools & Technologies

Microsoft WordMicrosoft ExcelMicrosoft PowerPointCRM Software

Certifications & Qualifications

Valid Driver's LicenseAuto Insurance

Industry Keywords

Sporting GoodsCoachingSales TargetsCustomer ServiceTerritory Management

About the role

Key responsibilities & impact

Optimize the full-cycle sales process in the assigned territory and service customers
Represent Varsity Brands by demonstrating company core values and the highest ethical standards
Provide consultative customer service to coaches across the assigned territory
Generate revenue and meet sales and growth targets
Develop and qualify leads through cold-calling and lead-generation campaigns
Navigate CRM functions including prospecting, account management, and activity tracking
Increase sales in existing accounts by selling to all sports at all levels
Use data-driven business intelligence to identify prospect trends and opportunities
Manage the account list and travel throughout the assigned territory
Perform regular sitting, standing, bending, lifting, and driving

Requirements

What you’ll need

3+ years' business-to-business (B2B) outside sales experience (preferably in sporting goods) OR coaching/sports-related background
Associate’s degree or equivalent work experience; a bachelor’s degree is preferred
Must currently reside in/near El Paso, TX full-time
Must have and maintain a reliable vehicle, valid driver’s license, auto insurance, and a satisfactory driving record
Excellent problem-solving, organizational, and multi-tasking skills
Excellent verbal and written communication abilities
Strong time management and prioritization skills
Intermediate skill in Microsoft Word, Excel, Power Point, and CRM
Ability to cultivate an in-home office environment that is distraction-free
Willingness to work variable hours, including evenings and weekends as required
Ability to travel locally to schools and organizations within the territory 2-5+ days a week; some out-of-area and overnight travel may be expected

Benefits

Comp & perks

Unlimited commission potential from day one
Comprehensive sales training program
Comprehensive Health Care Benefits
HSA Employer Contribution/ FSA Opportunities
Wellbeing Program
401(k) plan with company matching
Company paid Life, AD&D, and Short-Term Disability
Generous My Time Off & Paid Holidays
Varsity Brands Ownership Program
Employee Resource Groups
Access to Financial Coaching and member-owned Credit Union
St. Jude Partnership & Volunteer Opportunities
Employee Perks including discounts on personal apparel and equipment