Field Sales Professional

Varsity Brands

. Optimize the full-cycle sales process in the assigned territory and service customers .

Posted 10/13/2026full-timeDenver • Colorado • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B Sales and Customer Relationship Management while effectively optimizing sales processes and generating revenue. Strong communication and organizational skills are essential for building client relationships and achieving sales targets.

Highest-signal resume keywords

B2B Outside Sales ExperienceCustomer Relationship Management (CRM)Lead GenerationData-Driven Business IntelligenceExcellent Verbal and Written Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Process OptimizationLead QualificationRevenue GenerationAccount ManagementData Analysis

Soft Skills

Problem-SolvingOrganizational SkillsTime ManagementSelf-DirectionMulti-Tasking

Tools & Technologies

Microsoft WordMicrosoft ExcelMicrosoft PowerPointCRM Software

Industry Keywords

Sporting GoodsCoachingClient Relationship ManagementSales Growth TargetsCold Calling

About the role

Key responsibilities & impact

Optimize the full-cycle sales process in the assigned territory and service customers
Represent Varsity Brands by demonstrating company core values and high ethical standards
Provide consultative customer service to coaches across the assigned territory
Generate revenue and meet sales/growth targets
Develop and qualify leads through cold-calling and lead-generation campaigns
Navigate CRM functions for prospecting, account management, and activity tracking
Increase sales in existing accounts by selling to all sports at all levels
Use data-driven business intelligence to identify prospect trends and opportunities
Manage the account list and travel within the assigned territory
Build and maintain local client relationships across schools and organizations

Requirements

What you’ll need

3+ years' business-to-business (B2B) outside sales experience (preferably in sporting goods) OR coaching/sports-related background
Associate’s degree or equivalent work experience but a bachelor’s degree is preferred
Must have and maintain a reliable vehicle, valid driver’s license, auto insurance, and a satisfactory driving record
Demonstrate a high level of self-direction and autonomy
Excellent problem-solving, organizational, and multi-tasking skills
Excellent verbal and written communication abilities
Strong time management skills
Intermediate skill in Microsoft Word, Excel, Power Point, and CRM
Cultivate an in-home office environment that is distraction-free
Must currently reside in/near Denver, Colorado full-time
Hours may vary based on customer needs; evenings and weekends may be required
Travel within the assigned territory 2-5+ days per week; some out-of-area and overnight travel may be expected
Prolonged periods of sitting, standing, bending, lifting, and driving

Benefits

Comp & perks

Unlimited commission potential from day one
Comprehensive sales training program
Comprehensive Health Care Benefits
HSA Employer Contribution/ FSA Opportunities
Wellbeing Program
401(k) plan with company matching
Company paid Life, AD&D, and Short-Term Disability
Generous My Time Off & Paid Holidays
Varsity Brands Ownership Program
Employee Resource Groups
Access to Financial Coaching and member-owned Credit Union
St. Jude Partnership & Volunteer Opportunities
Employee Perks including discounts on personal apparel and equipment!