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Varsity Brands

Field Sales Professional

Varsity Brands

. Serve as a consultative partner to schools, club select and travel programs, youth leagues, YMCA organizations, and community-based athletic programs .

Posted 10/15/2026full-timeCalifornia • United StatesMid-LevelSenior💰 $60,000 - $65,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B Sales, Account Management, and Customer Engagement within the sports industry, leveraging data-driven insights to drive revenue growth and build long-term partnerships. Proficient in utilizing CRM systems and Microsoft Office tools to manage sales activities and enhance organizational efficiency.

Highest-signal resume keywords
B2B Outside Sales ExperienceAccount ManagementLead GenerationCustomer EngagementCRM Proficiency

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
B2B SalesLead GenerationAccount ManagementData-Driven Business IntelligenceSales ExecutionMicrosoft WordMicrosoft ExcelMicrosoft PowerPointCRM ManagementSales Target Achievement
Soft Skills
Problem-SolvingOrganizational SkillsMulti-TaskingVerbal CommunicationWritten CommunicationTime Management
Industry Keywords
Sports IndustryAthletic ProgramsYouth LeaguesCommunity-Based ProgramsConsultative Customer ServiceRevenue GenerationSales Growth TargetsCold-CallingProspectingTravel Programs

About the role

Key responsibilities & impact
  • Serve as a consultative partner to schools, club select and travel programs, youth leagues, YMCA organizations, and community-based athletic programs
  • Provide consultative customer service to coaches across an assigned territory
  • Generate revenue and meet sales and growth targets
  • Develop and qualify leads through cold-calling and lead-generation campaigns
  • Manage prospecting, accounts, and activity tracking in the CRM
  • Increase sales in existing accounts by selling across all sports and levels
  • Use data-driven business intelligence to identify prospect trends and opportunities
  • Manage the account list and travel within the assigned territory
  • Deliver full-cycle sales execution from prospecting and lead generation through account management and post-sale service
  • Expand multi-sport penetration within existing accounts and build a pipeline of new business
  • Engage customers in person and position BSN SPORTS as a long-term partner for athletic programs

Requirements

What you’ll need
  • Must live and travel 2-5 days per week in the territory
  • Must currently reside in/near Fresno County full-time
  • 3+ years' business-to-business (B2B) outside sales experience (preferably in sporting goods) OR coaching/sports-related background
  • Associate’s degree or equivalent work experience; a bachelor’s degree is preferred
  • Must have and maintain a reliable vehicle, valid driver’s license, auto insurance, and a satisfactory driving record
  • High level of self-direction and autonomy
  • Excellent problem-solving, organizational, and multi-tasking skills
  • Excellent verbal and written communication abilities
  • Strong prioritization and time management skills
  • Intermediate skill in Microsoft Word, Excel, PowerPoint, and CRM
  • Distraction-free in-home office environment
  • Ability to work variable hours, including evenings and weekends as required
  • Ability to travel primarily locally 2-5+ days a week, with some out-of-area and overnight travel possible
  • Ability to perform prolonged sitting, standing, bending, lifting, and driving

Benefits

Comp & perks
  • Unlimited commission potential from day one
  • Comprehensive sales training program
  • Comprehensive Health Care Benefits
  • HSA Employer Contribution/ FSA Opportunities
  • Wellbeing Program
  • 401(k) plan with company matching
  • Company paid Life, AD&D, and Short-Term Disability
  • Generous My Time Off & Paid Holidays
  • Varsity Brands Ownership Program
  • Employee Resource Groups
  • Access to Financial Coaching and member-owned Credit Union
  • St. Jude Partnership & Volunteer Opportunities
  • Employee Perks including discounts on personal apparel and equipment!