State Director, Cheer – Northeast

Varsity Brands

. Develop and execute a plan to achieve sales goals .

Posted 10/15/2026full-timeNew York • United StatesLead💰 $51,000 - $55,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates strong business acumen and adaptability in developing and executing sales strategies, while effectively managing customer relationships and promoting camp and competition products. Proficient in planning, organization, and communication to achieve sales goals and foster partnerships with universities and state associations.

Highest-signal resume keywords

Sales Strategy DevelopmentCustomer Relationship ManagementMarket AnalysisEvent CoordinationCommunication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales ForecastingLead GenerationCRM ManagementMicrosoft OfficeSalesforce

Soft Skills

Time ManagementOrganizational SkillsInterpersonal SkillsCustomer Service OrientationProactive Planning

Industry Keywords

Cheer ExperienceDance ExperienceCamp ExperienceUniversity PartnershipsState Associations

About the role

Key responsibilities & impact

Develop and execute a plan to achieve sales goals
Recruit strategic university partners
Work with state associations to grow cheer and dance participation
Build and maintain key customer relationships
Direct customers to appropriate camp and competition products and services
Identify university partners for camp locations, staff recruiting, and advisory needs
Develop state association relationships to encourage safe cheer and dance participation
Promote camps and events with marketing and sales support
Engage customers on social media and use branded company social accounts
Work with apparel representatives and summer camp instructors to grow camps, clinics, and events
Perform competitive market analysis and adapt strategic plans to local market conditions
Coordinate camp, clinic, and conference setup and advertising
Plan new camp locations
Determine key athletic director conferences and ensure Varsity Spirit presence
Facilitate staff recruiting and training events
Support development of camp and clinic educational curriculum
Research new customers and update CRM contact information
Provide product and service knowledge, promotion, and consultation
Meet and exceed territory sales targets
Travel to appointments, meetings, and events within the territory
Recruit for summer camp brands

Requirements

What you’ll need

High school diploma or GED
Experience in administrative support role for at least 2 years
Bachelor’s degree in business, marketing, or education (preferred)
Cheer or Dance experience (preferred)
Camp experience (preferred)
Business acumen and adaptability to take high-level direction and use judgement to find best products and services for customers
Proactive planning & presentation skills to create and build territory plans that meet sales goals and strategic objectives
High-level of professionalism and business acumen especially when dealing with large, sophisticated partners at universities and state associations
Time management and organization skills to independently balance and work on multiple tasks/projects concurrently
Strong communication and interpersonal skills
Customer service orientation to build and retain strong business relationships
Technical skills (Microsoft Office, Salesforce)
Strong knowledge of cheer/dance programs is preferred
Ability to generate leads, forecast sales cycle, anticipate problems, and create effective solutions, with an aspiration to meet and exceed sales goals
Cultivate an in-home office that is distraction-free
Ensure reliable travel for regular face-to-face touch points
Ability to travel regularly and work evenings/weekends as needed
Ability to drive distances and lift luggage and materials for events

Benefits

Comp & perks

Comprehensive Health Care Benefits
HSA Employer Contribution/ FSA Opportunities
Wellbeing Program
401(k) plan with company matching
Company paid Life, AD&D, and Short-Term Disability
Generous My Time Off & Paid Holidays
Varsity Brands Ownership Program
Employee Resource Groups
Access to Financial Coaching and member-owned Credit Union
St. Jude Partnership & Volunteer Opportunities
Employee Perks including discounts on personal apparel and equipment!
Additional performance-based incentives