Vasco da Gama SAF

Marketing Analyst

• Develop and execute institutional campaigns for internal and external audiences.
• Develop creative concepts and translate strategic objectives into messages for different channels.
• Monitor campaign execution in coordination with the relevant teams.
• Plan and implement brand campaigns and activations with sponsors.
• Ensure communications are consistent with the positioning and brand identity of Vasco da Gama.
• Prepare creative briefs for the Design team and content scripts for social media.
• Manage the club mascot and coordinate suppliers, schedules, deliverables, and activations.
• Plan and produce content scripts for display on the São Januário stadium video board.
• Organize the content lineup, files, and insertion schedule for the video board.
• Coordinate brand activations on match days, including pyrotechnics, fan mosaics, and supporter engagement initiatives.
• Coordinate with suppliers, define operational plans, and request the necessary permits.
• Work collaboratively with the Human Resources and Commercial Farmer teams, ensuring visibility and value for commercial partners while strengthening the Vasco da Gama brand.

Junior Marketing Analyst