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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Expertise in B2B Demand Generation and Growth Marketing, with a focus on optimizing marketing funnels and leveraging AI for campaign execution. Proven leadership in managing high-performing marketing teams and driving measurable revenue through integrated campaigns.
Highest-signal resume keywords
B2B Demand GenerationPaid Media ManagementMarketing Funnel OptimizationAI Application in MarketingTeam Leadership
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Lead GenerationConversion Rate OptimizationAttribution AnalysisCampaign Strategy DevelopmentContent Lifecycle Management
Soft Skills
Cross-Functional CollaborationAnalytical ThinkingContinuous Improvement Mindset
Tools & Technologies
CRM PlatformsContent Management SystemsMarketing Automation ToolsData Analytics Tools
Industry Keywords
Integrated CampaignsPerformance MarketingMarketing-Sourced PipelineEmerging Channels
About the role
Key responsibilities & impact- Own digital demand generation strategy across paid media and integrated campaigns
- Lead and develop the Paid Media, Campaign and Content Operations team
- Drive net new lead generation, marketing-sourced pipeline, and revenue contribution
- Optimize the entire demand funnel from Lead → MQL → SQO, improving conversion rates and pipeline velocity
- Manage paid acquisition across Search, LinkedIn, Display, YouTube, and emerging channels
- Lead the Content Operations function, including content lifecycle management, CMS governance, and repurposing workflows
- Build a culture of testing, measurement, and continuous optimization using data and attribution
- Partner cross-functionally with Product Marketing, Field and Event Marketing Managers, Comms, Organic Social, and Marketing Operations
- Leverage AI and automation to improve campaign execution, lead management, and marketing efficiency
Requirements
What you’ll need- 10+ years in B2B demand generation, growth marketing, or performance marketing
- 5+ years leading high-performing marketing teams
- Proven track record driving measurable pipeline and revenue through paid media and integrated campaigns
- Strong analytical and attribution skills with experience optimizing complex marketing funnels
- Experience with modern marketing technology and CRM platforms
- Experience applying AI to demand generation workflows
- Hands-on experience with agentic AI or autonomous marketing systems is a strong plus