Head of Digital Demand Generation – Growth Marketing

VAST Data

. Own digital demand generation strategy across paid media and integrated campaigns .

Posted 10/6/2026full-timeRemote • New York • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B demand generation and growth marketing, with a strong focus on optimizing marketing funnels and leveraging AI for campaign execution. Proven ability to lead high-performing teams and drive measurable revenue through integrated marketing strategies.

Highest-signal resume keywords

B2B Demand GenerationPaid Media ManagementMarketing Funnel OptimizationTeam LeadershipAI in Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead GenerationConversion Rate OptimizationAttribution AnalysisCampaign ManagementData-Driven Decision Making

Soft Skills

Cross-Functional CollaborationAnalytical ThinkingContinuous Improvement Mindset

Tools & Technologies

CRM PlatformsContent Management SystemsMarketing Automation ToolsAI Tools for Marketing

Industry Keywords

Integrated CampaignsPerformance MarketingMarketing-Sourced PipelineContent Lifecycle Management

About the role

Key responsibilities & impact

Own digital demand generation strategy across paid media and integrated campaigns
Lead and develop the Paid Media, Campaign and Content Operations team
Drive net new lead generation, marketing-sourced pipeline, and revenue contribution
Optimize the entire demand funnel from Lead → MQL → SQO, improving conversion rates and pipeline velocity
Manage paid acquisition across Search, LinkedIn, Display, YouTube, and emerging channels
Lead the Content Operations function to optimize content lifecycle management, CMS governance, and repurposing workflows
Build a culture of testing, measurement, and continuous optimization using data and attribution
Partner cross-functionally with Product Marketing, Field and Event Marketing Managers, Comms, Organic Social team and Marketing Operations
Leverage AI and automation to improve campaign execution, lead management, and marketing efficiency

Requirements

What you’ll need

10+ years in B2B demand generation, growth marketing, or performance marketing
5+ years leading high-performing marketing teams
Proven track record driving measurable pipeline and revenue through paid media and integrated campaigns
Strong analytical and attribution skills with experience optimizing complex marketing funnels
Experience with modern marketing technology and CRM platforms
Experience applying AI to demand generation workflows
Hands-on experience with agentic AI or autonomous marketing systems is a strong plus