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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in brand and trade marketing, with a strong focus on commercial analysis and strategic planning. Proficient in utilizing Veepee tools and Microsoft Office Suite to drive marketing initiatives and analyze campaign performance.
Highest-signal resume keywords
Brand MarketingTrade MarketingProject ManagementCommercial AnalysisVeepee Tools Mastery
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Brand MarketingTrade MarketingProject ManagementCommercial AnalysisMarket Trend AnalysisCampaign ReportingStrategic PlanningConsumer Trend AnalysisMicrosoft Office SuiteG Suite
Soft Skills
Creative ThinkingAnalytical MindsetAttention to DetailStrong Communication SkillsInterpersonal Skills
Tools & Technologies
BoomMixpanelMicrostrategyNeolane
Industry Keywords
B2C MarketingBrand ActivationCommercial MindsetConsumer MindsetMarketing Campaigns
About the role
Key responsibilities & impact- Support the development of meaningful relationships with Veepee’s brands
- Activate brands on Veepee websites
- Plan and set up marketing actions and campaigns focused on brand activation across B2C platforms
- Co-define planning with marketing and planning colleagues, considering international benchmarks and local platform specificities
- Brief and collaborate with brands, design, CRM, and B2B stakeholders
- Implement trade animations and thematic campaigns
- Coordinate ad hoc communications, merchandising, and other actions with relevant teams
- Analyze campaign results, complete reporting, and apply learnings
- Perform market trend analysis to understand relevant market and brand dynamics
- Support further development of strategic accounts
- Develop annual plans for strategic brands addressing brand and Veepee challenges
- Collaborate with commercial teams on strategic brand meetings and prepare presentation materials
- Support commercial teams and brands with marketing needs
- Coordinate brand plans across countries
- Represent marketing to commercial teams on general marketing topics
- Coordinate with B2B & Trade, CRM, Projects, and other marketing teams
- Guide and coach junior B2B & Trade colleagues
- Support translation needs for other teams
Requirements
What you’ll need- Marketing competencies (brand and trade marketing)
- Project management skills
- Commercial mindset and understanding of brand environments
- Consumer mindset and understanding of consumer trends
- Proficiency in commercial and marketing analysis
- Proficiency in Microsoft Office Suite and G Suite
- Mastery of Veepee tools including Boom, Mixpanel, Microstrategy, and Neolane
- Professional fluency in English, spoken and written
- Creative and innovative thinking
- Business and results orientation with an analytical mindset
- Proactivity and agility, with ability to find solutions
- Attention to detail, organizational and prioritization skills
- Commercial thinking focused on brands and consumers
- Strong oral and written communication skills
- Strong interpersonal skills
- Persuasive abilities and capability to unite and motivate
Benefits
Comp & perks- Permanent employment commitment
- Diversity and inclusion commitment
- Equal application review
- Hybrid work arrangement
