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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong analytical skills and project management expertise to drive marketing strategies and enhance brand engagement. Proficient in utilizing Veepee tools and data analysis to optimize performance across B2C markets.
Highest-signal resume keywords
Data-Driven Analytical SkillsProject Management SkillsDigital Marketing KnowledgeProficiency in Veepee ToolsStrong Communication Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data AnalysisProject ManagementDigital MarketingCopywritingConsumer Behavior AnalysisMarketing ReportingROI StrategiesCompetitive Market AnalysisEmail Campaign CoordinationPerformance Tracking
Soft Skills
Creative ThinkingProactivityAttention to DetailInterpersonal SkillsPersuasive Abilities
Tools & Technologies
Microsoft Office SuiteG SuiteBoomMixpanelMicrostrategyNeolane
Industry Keywords
B2C MarketingBrand ManagementMember EngagementMarket BenchmarkingHomepage Merchandising
About the role
Key responsibilities & impact- Support the development of meaningful relationships with brands and activate brands on Veepee websites
- Own, analyze, develop strategy for, and follow up on key offer mix and daily attractivity topics across B2C markets
- Ensure the appropriate offer mix on homepages, including openings, Brandsplace/The Place management, clearance management, and highlighting new brands
- Ensure relevant banners, homepage and tab merchandising, product visibility, traffic allocation, and effective marketing support
- Define and implement B2C project activation plans aligned with group marketing objectives
- Deploy member engagement initiatives through internal and external communication tools
- Conduct competitive market watch and benchmarking
- Coordinate email campaign copywriting with the agency and configure activations
- Adapt campaigns to group and local market requirements
- Analyze and report project performance and track budgets and ROI
- Analyze Veepee products and business across European platforms and propose action plans to improve performance
- Launch and support new and existing Veepee businesses and products across European platforms
- Coordinate and operationally support business events and product launches
- Collaborate with Growth, Data Science, UX, CRM, agencies, analysts, design, social media, PR, and other teams
- Improve homepage, tab, member journey, personalization, tools, processes, and member experience
- Develop marketing reports, dashboards, scoring matrices, and ROI strategies
- Act as spokesperson for the Marketing Projects scope with internal and external stakeholders
Requirements
What you’ll need- Data-driven and strong analytical skills
- Project management skills
- Commercial mindset and understanding of brand environments
- Marketing knowledge, including consumer behavior, digital marketing, and copywriting
- Consumer mindset and understanding of consumer trends
- Proficiency in Microsoft Office Suite and G Suite
- Mastery of Veepee tools such as Boom, Mixpanel, Microstrategy, and Neolane
- Professional fluency in English, spoken and written
- Creative and innovative thinking
- Business- and results-oriented analytical mindset
- Proactivity, agility, and ability to find solutions
- Attention to detail, organizational and prioritization skills
- Strong oral and written communication skills
- Strong interpersonal skills
- Persuasive abilities and ability to unite and motivate
Benefits
Comp & perks- All positions are open to people with health conditions or impairments
- Diversity and inclusion commitment with equal review of applications
