Lead CRM Data Analyst

Veepee

. Drive the CRM analytics strategy while supporting and developing the Marketing Data & Insights team .

Posted 10/8/2026full-timeSaint-Denis • FranceSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM analytics, data visualization, and data management processes, with a strong focus on mentoring and guiding team members. Proficient in SQL and familiar with e-commerce trends, ensuring data accuracy and effective communication of insights.

Highest-signal resume keywords

CRM AnalyticsSQL ProficiencyData Visualization ToolsData Management ProcessesTeam Mentoring

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisData ModelingData InterpretationDashboard DesignData StorytellingStatistical AnalysisData RetrievalAnalytical TablesCRM Tracking ToolsE-commerce Trends

Soft Skills

Analytical SkillsProblem-SolvingCommunication SkillsPresentation SkillsAttention to Detail

Tools & Technologies

DbtBI PlatformsData Visualization SoftwareCentral Data Platform

Certifications & Qualifications

Master’s Degree in MathematicsMaster’s Degree in StatisticsMaster’s Degree in Computer ScienceMaster’s Degree in Marketing

Industry Keywords

CRM Best PracticesData AccuracyReporting StandardsCustomer JourneysFast-Paced Environment

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Drive the CRM analytics strategy while supporting and developing the Marketing Data & Insights team
Empower and upskill team members, guiding their technical and functional development
Organize workloads and manage priorities
Ensure consistency in methodologies and alignment with strategic objectives
Guarantee data accuracy, reporting standards, and communication quality
Act as a key analytical partner to the Data Insights Director and CRM Director
Collect, analyze, and interpret Veepee data to provide actionable CRM insights and optimization opportunities
Investigate ad hoc business issues and deliver timely diagnoses and recommendations
Synthesize findings into clear presentations for stakeholders, senior management, and Executive Committee members
Design and deliver dashboards for CRM teams
Translate complex customer journeys into intuitive visual dashboards
Design, build, and maintain CRM data models and analytical tables within the central data platform
Collaborate with Data Technology teams to implement data management processes
Mentor analysts in problem-solving, data storytelling, and business recommendations
Track project progress and deadlines
Supervise and standardize the use of analytics and BI platforms

Requirements

What you’ll need

Master’s degree in Mathematics, Statistics, Computer Science, or Marketing with a specialization in data
5+ years of experience as a Data Analyst, with a strong specialization in CRM analytics
Proficiency in SQL for data analysis, covering the full data lifecycle from data retrieval to results presentation
Experience with dbt
Advanced experience with data visualization tools
Familiarity with CRM tracking tools and data architectures
Strong analytical and problem-solving skills
Excellent communication skills, with proven presentation and report-writing abilities
Strong interest in supervising projects and people
Knowledge of e-commerce trends and CRM best practices
Attention to detail and the ability to work in a fast-paced environment
Fluent English is mandatory

Benefits

Comp & perks

Performance-based bonus
Profit-sharing and employee incentive plan
Flexible workplace policy, with a minimum of 3 days on-site and up to 2 days working from home
Online language-learning platform
Works Council (CE) and its numerous benefits
CESU vouchers and holiday vouchers
Access to an on-site restaurant and connected cafeteria
Access to a fitness room