Field Marketing Manager

Vega

. Act as the in-region marketing owner for the go-to-market team .

Posted 9/18/2026full-timeRemote • United StatesJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B field marketing with a focus on integrated demand strategies, particularly in cybersecurity or technical SaaS. Proven ability to collaborate with sales teams to drive pipeline impact and execute successful marketing programs.

Highest-signal resume keywords

B2B Field MarketingAccount-Based Marketing (ABM)SalesforceHubSpotProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Integrated Demand GenerationPipeline ReportingEvent ManagementBudget PlanningAttribution Reporting

Soft Skills

Clear CommunicationCollaborationDetail Orientation

Tools & Technologies

SalesforceHubSpotABM Tools

Industry Keywords

CybersecurityTechnical SaaSChannel MarketingPartner EventsSOC/SIEM

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Act as the in-region marketing owner for the go-to-market team
Align with the RVP Sales to build quarterly territory plans
Build regional field plans aligned to sales priorities, target account lists, and pipeline goals
Run executive roundtables, workshops, partner events, third-party conferences, and virtual experiences end-to-end
Partner with Sales to execute account-based marketing plays and accelerate deals
Build and execute joint programs with channel partners, including co-branded events and regional activations
Activate local cyber alliances, memberships, advisory boards, and user programs
Own logistics, vendors, timelines, promotion, SDR/AE handoffs, and post-event conversion paths
Report on pipeline sourced/influenced, meeting creation, stage progression, target account engagement, and ROI
Plan, forecast, track, and optimize the regional budget

Requirements

What you’ll need

2-4 years in B2B field marketing / integrated demand (cybersecurity or technical SaaS strongly preferred)
Proven success partnering with Sales on territory planning and delivering measurable pipeline impact
Strong project management; ability to run multiple programs simultaneously without dropping details
Experience with Salesforce and HubSpot and comfort with basic attribution reporting
Clear communication and collaboration with Sales, SEs, partners, and executive stakeholders
Up to 25% travel in region (some international trips may be required)
Experience running partner/channel co-marketing motions (nice to have)
Experience with ABM tools and field ABM playbooks (nice to have)
Familiarity with SOC/SIEM/security analytics audiences (nice to have)

Benefits

Comp & perks

Up to 25% travel in region (some international trips may be required)