Senior Product Marketing Specialist

Vego Garden

. Lead product marketing for assigned product categories .

Posted 10/24/2026full-timeGreater Houston • Texas • United StatesSenior💰 $60,000 - $80,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing, including writing and optimizing product content for consumer brands. Proficient in coordinating cross-functional teams and maintaining brand voice while ensuring accuracy in product specifications and claims.

Highest-signal resume keywords

Product Marketing ExperienceFigma ProficiencyE-Commerce KnowledgeContent Writing for Consumer BrandsCross-Functional Coordination

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product Content WritingSpecification InterpretationEditorial FeedbackPerformance Data AnalysisMarketing Strategy Understanding

Soft Skills

ResourcefulnessCollaborationConcise CommunicationJudgment in Decision-Making

Tools & Technologies

FigmaGoogle WorkspaceProject Management SoftwareAI Writing ToolsShopify

Certifications & Qualifications

Bachelor’s in MarketingPublic RelationsCommunications

Industry Keywords

Consumer BrandDirect-to-ConsumerHome and GardenOutdoor LivingConsidered-Purchase Categories

About the role

Key responsibilities & impact

Lead product marketing for assigned product categories
Develop deep knowledge of products, customers, and competitive sets
Own product information handoffs from Product Development
Confirm product specifications, claims, and proof points are complete
Verify testable claims are approved, substantiated, and logged before publication
Write Product Detail Page copy and install it into Figma wireframes with visual direction
Review product page drafts and provide written feedback against documented standards
Escalate judgment calls to the Senior Branding Manager
Maintain brand voice and messaging consistency across touchpoints
Edit and proofread content for accuracy, clarity, and quality
Use performance data and customer feedback to optimize copy for engagement and conversion
Contribute product specifications, voice-of-customer research, competitor analysis, and substantiated claims to launch briefs
Draft launch brief sections for review
Provide naming and site placement recommendations
Coordinate with Product Development, Creative, UI/UX, and E-commerce to resolve product questions and keep launches on schedule
Support product launches, promotions, seasonal campaigns, and peak-season workload across categories
Assist the Branding Team with tasks from the managing Partners
Comply with company policies and procedures
Perform other duties as assigned

Requirements

What you’ll need

Bachelor’s in Marketing, Public Relations, Communications, or equivalent experience required
3+ years of product marketing, e-commerce, or direct-to-consumer content experience required
Demonstrated experience writing product pages or product content at volume for a consumer brand
Experience using Figma, Google Workspace, project management software, and AI writing tools such as Claude or ChatGPT
Familiarity with Shopify and customer review or support platforms such as Yotpo and Gorgias is a plus
Ability to convey ideas in a concise, evocative way
Ability to interpret specification sheets and customer reviews to identify buyer-relevant information
Ability to provide clear written editorial feedback distinguishing factual errors from preferences
Understanding of marketing strategy
Ability to coordinate launches according to dated processes and obtain inputs from cross-functional stakeholders
Accuracy with claims, specifications, and numbers; asks rather than assumes
Resourcefulness and collaboration
Preferred: experience in home, garden, outdoor living, or other considered-purchase consumer categories
Preferred: experience working alongside product development or engineering teams
Preferred: experience contributing to a style guide, messaging framework, or review standard
Ability to work indoors at a desk and outdoors in a farm setting
Ability to operate a computer for prolonged periods
Ability to walk, stand, lift, carry, move objects, reach, and crouch
Ability to lift and carry up to 50 lbs
Ability to work in hot and cold temperatures and humidity
Monday through Friday availability, 8:00 AM to 4:30 PM

Benefits

Comp & perks

Flexible Paid Time Off
12 PTO days per year, accrued bi-weekly, with incremental increases annually
7 paid Holidays
401k contribution match of 4%
Comprehensive Medical, Dental, Vision, and Life insurance plans
The Company pays 100% of premiums for its employees for Dental, Vision, Life, and select Medical plans
Toll Roads Allowance of $100 per month
Phone Allowance of $50 per month
Company-sponsored breakfasts and lunches
Great culture, supportive leadership, engaging activities, employee appreciation, and other perks