Vego Garden

Marketing

• Lead existing customer growth and increase customer lifetime value
• Build and execute a retention roadmap to increase repeat purchase rate, purchase frequency, cross-category adoption, and customer lifetime value
• Identify opportunities across onboarding, second-purchase conversion, cross-sell, loyalty, and win-back
• Develop customer journeys reflecting gardening seasonality, product ownership, and evolving customer needs
• Partner with the Growth Director to set retention goals, prioritize investments, and forecast existing customer revenue
• Own strategy and execution of email, SMS, and other lifecycle channels, including automated journeys and promotional campaigns
• Build segmented, personalized experiences based on purchase history, engagement, customer value, and lifecycle stage
• Strengthen post-purchase journeys through product education, recommendations, and customer-success content
• Manage the retention calendar across education, product discovery, seasonal demand, and promotions
• Establish standards for deliverability, audience health, consent, and communication frequency
• Analyze customer cohorts, repeat purchase patterns, second-purchase timing, category progression, and lapse risk
• Build reporting connecting retention activity to customer behavior, revenue, and profitability
• Run structured experiments across messaging, offers, timing, segmentation, and customer journeys
• Use holdouts and incrementality testing to distinguish additional revenue from organic purchases
• Turn customer feedback and performance insights into recommendations for marketing, merchandising, and customer experience
• Partner with acquisition teams to improve customer quality and connect first-purchase campaigns with long-term value
• Collaborate with Creative, Content, Merchandising, E-commerce, and Customer Experience teams
• Shape loyalty and referral initiatives based on customer needs and business economics
• Manage agency, platform, and contractor relationships

Senior Retention Marketing Manager