Senior Retention Marketing Manager

Vego Garden

. Lead existing customer growth and increase customer lifetime value .

Posted 9/18/2026full-timeTomball • Texas • United StatesSenior💰 $80,000 - $110,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in customer retention strategies, lifecycle marketing, and data-driven decision-making to enhance customer lifetime value. Proficient in utilizing email and SMS platforms for personalized customer engagement and retention initiatives.

Highest-signal resume keywords

Customer Retention StrategyEmail And SMS MarketingCohort AnalysisCross-Functional CollaborationProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Retention ProgramsLifecycle MarketingCustomer Data AnalysisSegmentationA/B TestingPromotional EconomicsIncrementality TestingSQLReportingCustomer Journey Mapping

Soft Skills

Analytical SkillsCommunicationProblem-SolvingAdaptabilityTeam Collaboration

Tools & Technologies

KlaviyoShopifyCustomer Data ToolsLoyalty PlatformsEmail Automation Tools

Industry Keywords

DTCE-commerceGardeningHome And Outdoor LivingSeasonal Demand

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Lead existing customer growth and increase customer lifetime value
Build and execute a retention roadmap to increase repeat purchase rate, purchase frequency, cross-category adoption, and customer lifetime value
Identify opportunities across onboarding, second-purchase conversion, cross-sell, loyalty, and win-back
Develop customer journeys reflecting gardening seasonality, product ownership, and evolving customer needs
Partner with the Growth Director to set retention goals, prioritize investments, and forecast existing customer revenue
Own strategy and execution of email, SMS, and other lifecycle channels, including automated journeys and promotional campaigns
Build segmented, personalized experiences based on purchase history, engagement, customer value, and lifecycle stage
Strengthen post-purchase journeys through product education, recommendations, and customer-success content
Manage the retention calendar across education, product discovery, seasonal demand, and promotions
Establish standards for deliverability, audience health, consent, and communication frequency
Analyze customer cohorts, repeat purchase patterns, second-purchase timing, category progression, and lapse risk
Build reporting connecting retention activity to customer behavior, revenue, and profitability
Run structured experiments across messaging, offers, timing, segmentation, and customer journeys
Use holdouts and incrementality testing to distinguish additional revenue from organic purchases
Turn customer feedback and performance insights into recommendations for marketing, merchandising, and customer experience
Partner with acquisition teams to improve customer quality and connect first-purchase campaigns with long-term value
Collaborate with Creative, Content, Merchandising, E-commerce, and Customer Experience teams
Shape loyalty and referral initiatives based on customer needs and business economics
Manage agency, platform, and contractor relationships

Requirements

What you’ll need

5+ years of experience in retention, lifecycle, CRM, or customer marketing, including ownership of retention programs for a DTC or e-commerce business
Demonstrated track record of improving repeat purchase behavior, existing customer revenue, or customer lifetime value
Hands-on expertise with email and SMS platforms such as Klaviyo or comparable tools, including automation, segmentation, testing, and reporting
Strong analytical skills and experience using cohort analysis and customer data to prioritize growth opportunities
Clear understanding of contribution margin, promotional economics, and trade-offs between short-term revenue and long-term customer value
Ability to translate customer insights into compelling messaging, relevant offers, and thoughtful lifecycle experiences
Strong cross-functional collaboration and project management skills
Comfort moving between strategy, execution, and performance analysis in a fast-paced environment
Experience in gardening, home, outdoor living, or other categories with seasonal demand and longer purchase cycles (nice to have)
Experience with Shopify, loyalty platforms, customer data tools, or subscription programs (nice to have)
Experience designing incrementality tests or working with BI tools and SQL (nice to have)
Personal interest in gardening and helping customers build confidence as they grow (nice to have)
Position primarily involves working at a desk and operating a computer for prolonged periods with moderate walking and standing
Must work Monday through Friday, 8:30 AM to 5:00 PM

Benefits

Comp & perks

Flexible Paid Time Off
12 PTO days per year, accrued bi-weekly, with incremental increases annually
7 paid Holidays
401k contribution match of 4%
Comprehensive Medical, Dental, Vision, and Life insurance plans
The Company pays 100% of premiums for its employees for Dental, Vision, Life, and select Medical plans
Toll Roads Allowance of $100 per month for hybrid employees
Phone Allowance of $50 per month
Professional Development reimbursement
Company-sponsored breakfasts and lunches
Great culture, supportive leadership, engaging activities, employee appreciation, and other perks