Market Development Manager – Government-Military

Velcro Companies

. Develop and execute the Government-Military growth strategy to deliver sustainable revenue growth, margin expansion and market share gains .

Posted 10/2/2026full-timeRemote • New Hampshire • United StatesSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Government-Military growth strategy development, market expansion, and product commercialization, with a strong focus on driving revenue growth and aligning product strategies with market needs. Proven ability to lead cross-functional teams and influence key stakeholders in the military and defense sectors.

Highest-signal resume keywords

Business DevelopmentMarket DevelopmentStrategic MarketingProduct ManagementGovernment-Military Market Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Project ManagementProduct CommercializationSpecification InfluenceMarket ForecastingRevenue Growth StrategyTechnical Aptitude in TextilesHook and Loop TechnologyAdhesive Tapes ExpertiseNew Product DevelopmentStage-Gate Innovation Processes

Soft Skills

Influencing DecisionsBuilding CredibilityCross-Functional CollaborationCustomer EngagementStrategic Leadership

Industry Keywords

Military ProgramsGovernment ComplianceBerry AmendmentDLA Troop SupportNatick Soldier CenterPEO SoldierTactical GearPersonal ProtectionAerospace ApplicationsTextiles Sector

About the role

Key responsibilities & impact

Develop and execute the Government-Military growth strategy to deliver sustainable revenue growth, margin expansion and market share gains
Lead new application development, specification influence, product innovation through commercialization, and strategic value-chain engagement
Expand VELCRO® participation in higher-value solutions and increase specification adoption across military programs
Provide strategic business leadership for the Footwear & Apparel business category focused on military, government, law enforcement and public safety markets
Own segment strategy, aligning market opportunities, product portfolio strategy, pricing and go-to-market priorities with sales
Develop and execute a multi-year Government-Military growth strategy aligned with corporate objectives
Lead the Government-Military opportunity pipeline by identifying growth opportunities, prioritizing initiatives, facilitating cross-functional commercialization support, and monitoring progression
Collaborate with Sales Managers, who retain ownership of individual customer opportunities and revenue attainment
Translate market needs into portfolio strategies that drive revenue growth, margin expansion and competitive differentiation
Deliver competitive intelligence and market forecasting to support strategic decision-making
Increase value-chain participation to capture greater product value, improve pricing realization and drive profitable revenue growth
Expand addressable markets beyond apparel and uniforms into equipment programs, protection and emerging technology applications
Drive specification pull-through and end-user engagement with military program offices and decision makers
Influence future program specifications and material selection early in the design cycle
Champion innovation and commercialization as the voice of the customer
Identify unmet needs, prioritize innovation opportunities and accelerate commercialization
Liaise between operations, supply chain, R&D and sales to align functions and drive execution
Represent the VELCRO® Brand through trade associations, military events, technical conferences and industry networks
Prepare and distribute market intelligence and post-event trip reports covering key learnings, market insights, customer feedback, competitive intelligence and recommended actions

Requirements

What you’ll need

Minimum 7-10 years of experience in business development, market development, strategic marketing, product management or technical sales
Bachelor’s degree in engineering, business, marketing, textile engineering, or related technical or commercial discipline
Minimum 5 years of experience serving government/military/defense markets
Demonstrated success managing and growing a business, product line, portfolio, or customer base with annual revenue responsibility exceeding $10M
Demonstrated history of identifying, qualifying and commercializing new business opportunities
Proven experience influencing specifications, standards or design decisions with OEMs, government agencies or similar
Strong project management experience leading cross-functional commercialization projects from concept through launch
Proven ability to influence decisions and build credibility with executive, technical, acquisition, and program-management stakeholders
Technical aptitude and subject-matter expertise in hook and loop, adhesive tapes, textiles, print-related applications, converting technologies
Ability to travel approximately up to 30%
US Citizen
Preferred: Master's degree in Business, Engineering, Marketing, or related discipline
Preferred: Experience with military government clothing, tactical gear, personal protection, aerospace, transportation, or soldier systems applications and textiles sector
Preferred: Familiarity with DLA Troop Support, Natick Soldier Center, PEO Soldier or other Department of Defense organizations
Preferred: Working knowledge of Berry Amendment requirements and related government compliance frameworks
Preferred: Experience leading new product development, commercialization, and stage-gate innovation processes

Benefits

Comp & perks

Competitive pay
Comprehensive benefits package
Generous time-off
Medical and Prescription Coverage (HSA and HRA Options)
Dental Coverage
Vision Coverage
Flexible Spending Accounts
Award Winning Wellness and Incentive Program
Life Insurance
Short- and Long-Term Disability
Business Travel Accident Insurance
Voluntary Accident & Critical Illness Insurance
EAP (Employee Assistance Program)
Retirement Savings Plan
401(k) Saving Plan with generous 5.5% Company match and Immediate Vesting
Paid Vacation Time
Paid Sick Time
Paid Parental Leave
13 Paid Company Holidays
Tuition Reimbursement Program
Financial Wellness Benefit – Smart Dollar®
Employee Recognition Programs
Employee Resource Groups
Charitable or Educational Matching Gift Program
Employee Referral Bonus Program
Personal and professional development opportunities
Advancement opportunities